{"id":8831,"date":"2026-09-23T20:12:39","date_gmt":"2026-09-23T13:12:39","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=8831"},"modified":"2026-09-23T20:19:24","modified_gmt":"2026-09-23T13:19:24","slug":"du-an-video-dao-tao-noi-bo-cham-soc-rang-mieng-kyowon","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/kyowon-internal-training-video-project-on-oral-care\/","title":{"rendered":"Internal training video project for the dental care industry: Kyowon"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8831&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;D\u1ef1 \u00e1n video \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 ng\u00e0nh ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng: Kyowon&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<h2><strong>Internal training video project for the dental care industry: Kyowon x Right Media<\/strong><\/h2>\n<p><iframe title=\"Internal training video for Wellnature toothpaste product | Kyowon x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SJDYcuVUQ6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<p><strong>Kyowon needed an internal training video for its Wellnature toothpaste product line. What set this project apart was that the presenter wasn&#039;t a marketing professional, but rather Dr. Do Ngoc Anh, a Master of Dental Surgery with 10 years of experience in oral care for adults and children.<\/strong><\/p>\n<h2><strong>Why do businesses need internal training videos?<\/strong><\/h2>\n<p>In the healthcare industry, sales teams must be able to answer specialized questions from customers. If each person researches the information independently, the information provided will be inconsistent \u2013 and in this industry, incorrect information can lead to legal risks.<\/p>\n<p>An internal training video solves this: the entire team, including new hires, receives the same standardized content, regardless of who is providing the training.<\/p>\n<h2><strong>Why hire a doctor instead of using company staff?<\/strong><\/h2>\n<p>This is the most notable decision of the project.<\/p>\n<p>The video content doesn&#039;t begin with a product description. The doctor starts with common oral health problems \u2013 gingivitis, cavities, bad breath \u2013 explaining how bacteria metabolize sugar into acids that destroy the hard tissues of the teeth, before moving on to choosing toothpaste and toothbrushes.<\/p>\n<p>This circuit is important because it teaches the team. <strong>Understand the problem before talking about the product.<\/strong>A staff member who understands why antibacterial agents are needed in toothpaste will give completely different advice than one who only knows the list of ingredients.<\/p>\n<h2><strong>The expensive part: the doctor also mentioned the negative aspects.<\/strong><\/h2>\n<p>The video contains segments that a commercial would never include.<\/p>\n<ul>\n<li>The doctor clarified the toothpaste advertisement. <strong>The idea that tartar can be removed is false.<\/strong> \u2013 Teeth cleaning is necessary for effective results.<\/li>\n<li>Whitening toothpaste requires a high concentration of hydrogen peroxide to be effective, but it should only contain very small amounts because it can damage the gums.<\/li>\n<li>Using large salt granules to brush your teeth is not recommended as it can damage your gums.<\/li>\n<li>Electric toothbrushes aren&#039;t necessarily better than regular toothbrushes \u2013 effectiveness depends on brushing technique, and the cost of replacing brush heads causes many people to delay replacing them.<\/li>\n<\/ul>\n<p>These segments increase the credibility of the entire video. When the presenter is willing to say something unfavorable, the rest becomes more believable.<\/p>\n<h2><strong>Instructions for operation<\/strong><\/h2>\n<p>The video concludes with a close-up of the correct brushing technique: tilt the toothbrush 45 degrees between the teeth and gums, gently vibrate it, then stroke downwards, vibrating about three times at each position; stroke upwards on the lower jaw, and hold the front of the toothbrush upright.<\/p>\n<p>This part requires filming multiple shots and different camera angles to ensure clear execution, as viewers will follow exactly what they see on the screen.<\/p>\n<h2><strong>How are internal training videos different from advertising videos?<\/strong><\/h2>\n<p>Compared to <a href=\"https:\/\/rightmedia.vn\/en\/dich-vu\/corporate-good\/\">corporate films<\/a> Typically, an internal training video has three differences in production methods:<\/p>\n<ul>\n<li><strong>Length is unlimited.<\/strong> \u2013 The viewers are employees; they watch for work, not just to browse.<\/li>\n<li><strong>Clarity is more important than impression.<\/strong> \u2013 Avoid distracting special effects or quick cuts; focus on ensuring the viewer understands and remembers the content.<\/li>\n<li><strong>Long lifespan<\/strong> \u2013 Reusable for all new recruitment drives, never becomes outdated by the campaign.<\/li>\n<\/ul>\n<h2><strong>Behind-the-scenes images of the project.<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" class=\"aligncenter size-full wp-image-8830\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-dao-tao-noi-bo-kyowon.webp\" alt=\"This is an internal training video for the Wellnature toothpaste product, produced by Right Media for Kyowon.\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-dao-tao-noi-bo-kyowon.webp 1200w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-dao-tao-noi-bo-kyowon-300x169.webp 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-dao-tao-noi-bo-kyowon-1024x576.webp 1024w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-dao-tao-noi-bo-kyowon-768x432.webp 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-dao-tao-noi-bo-kyowon-18x10.webp 18w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-dao-tao-noi-bo-kyowon-600x338.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>This is an internal training video for the Wellnature toothpaste product, produced by Right Media for Kyowon.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>See more projects <a href=\"https:\/\/rightmedia.vn\/en\/category\/du-an\/phim-doanh-nghiep-du-an\/\">Corporate films<\/a> Produced by Right Media, or in its entirety <a href=\"https:\/\/rightmedia.vn\/en\/category\/du-an\/\">project has been implemented<\/a>.<\/p>\n<p><strong>CONTACT US<\/strong><\/p>\n<ul>\n<li>Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City<\/li>\n<li>Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi<\/li>\n<li>Facebook: <a href=\"https:\/\/www.facebook.com\/rightmedia.vn\/\" target=\"_blank\" rel=\"nofollow noopener\">FB.com\/rightmedia.vn\/<\/a><\/li>\n<li>Youtube: <a href=\"https:\/\/www.youtube.com\/@RightMediaVN\" target=\"_blank\" rel=\"nofollow noopener\">youtube.com\/@RightMediaVN<\/a><\/li>\n<li>Email: info@rightmedia.vn | anhtai@rightmedia.vn<\/li>\n<li>Hotline: <a href=\"tel:0901391002\">0901 391 002<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>D\u1ef1 \u00e1n video \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 ng\u00e0nh ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng: Kyowon x Right Media &nbsp; Kyowon c\u1ea7n m\u1ed9t video \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 cho d\u00f2ng s\u1ea3n ph\u1ea9m kem \u0111\u00e1nh r\u0103ng Wellnature. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a d\u1ef1 \u00e1n n\u00e0y: ng\u01b0\u1eddi d\u1eabn kh\u00f4ng ph\u1ea3i nh\u00e2n s\u1ef1 marketing m\u00e0 l\u00e0 th\u1ea1c s\u0129, b\u00e1c s\u0129 nha khoa [&hellip;]<\/p>","protected":false},"author":0,"featured_media":8830,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,46],"tags":[],"class_list":["post-8831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-an","category-phim-doanh-nghiep-du-an"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9: Kyowon x Right Media<\/title>\n<meta name=\"description\" content=\"Right Media s\u1ea3n xu\u1ea5t video \u0111\u00e0o 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