{"id":7588,"date":"2026-07-13T17:06:53","date_gmt":"2026-07-13T10:06:53","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=7588"},"modified":"2026-07-13T17:07:49","modified_gmt":"2026-07-13T10:07:49","slug":"fletcher-viet-nam-case-study-nganh-san-xuat-cua-nhom-cao-cap","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/fletcher-viet-nam-case-study-nganh-san-xuat-cua-nhom-cao-cap\/","title":{"rendered":"Fletcher Vi\u1ec7t Nam – Case study ng\u00e0nh s\u1ea3n xu\u1ea5t c\u1eeda nh\u00f4m cao c\u1ea5p"},"content":{"rendered":"
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Fletcher Vi\u1ec7t Nam hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u1ea5t khi nh\u1eafc \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ng\u00e0nh s\u1ea3n xu\u1ea5t c\u1eeda nh\u00f4m cao c\u1ea5p. B\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch to\u00e0n di\u1ec7n m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, case study d\u01b0\u1edbi \u0111\u00e2y s\u1ebd mang \u0111\u1ebfn g\u00f3c nh\u00ecn s\u1eafc b\u00e9n v\u1ec1 c\u00f4ng th\u1ee9c b\u1ee9t ph\u00e1 doanh thu v\u00e0 n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong k\u1ef7 nguy\u00ean c\u00f4ng nghi\u1ec7p m\u1edbi.<\/strong><\/p>\n

1. Th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Fletcher Vi\u1ec7t Nam l\u00e0 c\u00f4ng ty li\u00ean doanh gi\u1eefa t\u1eadp \u0111o\u00e0n Tianmai (Trung Qu\u1ed1c) v\u00e0 Fletcher R&D (Thu\u1ef5 \u0110i\u1ec3n).<\/span><\/p>\n

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  • Area of activity:<\/b> S\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p \/ FDI<\/span><\/li>\n
  • Nhu c\u1ea7u:<\/b> S\u1ea3n xu\u1ea5t 1 phim doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u \u0111\u1ea7y \u0111\u1ee7 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, c\u00f4ng ngh\u1ec7, ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng v\u00e0 h\u1eadu m\u00e3i \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c trong s\u1ef1 ki\u1ec7n Vietbuild 2026 t\u1ed5 ch\u1ee9c t\u1ea1i H\u00e0 N\u1ed9i.<\/span><\/li>\n<\/ul>\n

    2. B\u1ed1i c\u1ea3nh & th\u00e1ch th\u1ee9c<\/b><\/h2>\n

    N\u1ed7i \u0111au l\u1edbn nh\u1ea5t c\u1ee7a Fletcher l\u00e0 sau 2 n\u0103m nh\u00e0 m\u00e1y \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, c\u00f4ng ty v\u1eabn ch\u01b0a c\u00f3 1 phim doanh nghi\u1ec7p n\u00e0o \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung \u0111\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c.<\/span><\/p>\n

    \u0110\u00e3 2 l\u1ea7n book \u0111\u1ed9i media, t\u1ed1n nhi\u1ec1u ti\u1ec1n v\u00e0 th\u1eddi gian nh\u01b0ng k\u1ebft qu\u1ea3 v\u1eabn kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i.<\/span><\/p>\n

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    • L\u1ea7n \u0111\u1ea7u ti\u00ean:<\/strong> \u0110\u1ed9i media book t\u1eeb khi khai tr\u01b0\u01a1ng nh\u00e0 m\u00e1y v\u00ec th\u1eddi \u0111i\u1ec3m n\u00e0y nh\u00e0 m\u00e1y v\u00e0 thi\u1ebft b\u1ecb c\u00f2n m\u1edbi, t\u1ed5 ch\u1ee9c quay phim v\u00e0 d\u1ef1ng video nh\u01b0ng ch\u01b0a \u0111\u1ea1t v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi xem kh\u00f4ng bi\u1ebft Fletcher \u0111\u1ebfn t\u1eeb \u0111\u00e2u, c\u00f4ng ngh\u1ec7 l\u00e0 g\u00ec v\u00e0 c\u00f3 nh\u1eefng USP g\u00ec trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Sau m\u1ed9t th\u1eddi gian khai tr\u01b0\u01a1ng th\u00ec video c\u0169ng kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c cho c\u00e1c k\u00eanh kh\u00e1c.<\/span><\/li>\n
    • L\u1ea7n th\u1ee9 2:<\/strong> Fletcher ho\u00e0n thi\u1ec7n showroom v\u00e0 book th\u00eam 1 \u0111\u1ed9i media kh\u00e1c v\u1ec1 \u0111\u1ec3 quay gi\u1edbi thi\u1ec7u t\u1ed5ng quan nh\u01b0ng v\u1eabn b\u1ecb \u201ckh\u00f4\u201d v\u00ec kh\u00f4ng c\u00f3 n\u1ed9i dung, kh\u00f4ng c\u00f3 di\u1ec5n vi\u00ean v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed9i n\u00e0y c\u0169ng kh\u00f4ng th\u1ec3 t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c VFX v\u00ec ch\u1ec9 s\u1eed d\u1ee5ng template \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n \u0111\u1ed3, xu\u1ea5t kh\u1ea9u.<\/span><\/li>\n<\/ul>\n

      \"\"<\/p>\n

      \u0110\u1ed9i ng\u0169 Right Media \u0111ang quay m\u1ed9t c\u1ea3nh trong showroom c\u1ee7a Fletcher<\/span><\/i><\/p>\n

      Qu\u00e1 tam 3 b\u1eadn, sau khi nh\u1eadn nhi\u1ec7m v\u1ee5 ph\u1ea3i s\u1ea3n xu\u1ea5t video chu\u1ea9n b\u1ecb cho s\u1ef1 ki\u1ec7n Vietbuild 2026 v\u00e0o th\u00e1ng 3\/2026. T\u1eeb th\u00e1ng 01\/2026, Ms. H\u01b0\u1eddng \u0111\u00e3 quy\u1ebft t\u00e2m t\u00ecm \u0111\u01b0\u1ee3c 1 Production house \u0111\u1ee7 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, t\u1eeb kh\u00e2u t\u01b0 v\u1ea5n, ti\u1ec1n k\u1ef3, t\u00e1c nghi\u1ec7p \u0111\u1ebfn h\u1eadu k\u1ef3.<\/span><\/p>\n

      3. M\u1ee5c ti\u00eau d\u1ef1 \u00e1n<\/b><\/h2>\n

      Phim doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u Fletcher Vi\u1ec7t Nam \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu t\u1ea1i tri\u1ec3n l\u00e3m Vietbuild v\u1edbi k\u1ef3 v\u1ecdng s\u1ebd t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

      Phim doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c n\u1ed9i dung:<\/span><\/p>\n

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      • History of formation<\/span><\/li>\n
      • \u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, quy m\u00f4 nh\u00e0 m\u00e1y<\/span><\/li>\n
      • H\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m<\/span><\/li>\n
      • Gi\u1edbi thi\u1ec7u trung t\u00e2m tr\u1ea3i nghi\u1ec7m<\/span><\/li>\n
      • Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n<\/span><\/li>\n
      • Nh\u00e2n s\u1ef1 v\u00e0 ph\u1ea7n m\u1ec1m<\/span><\/li>\n
      • Ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i<\/span><\/li>\n<\/ul>\n

        C\u00f3 l\u1ebd v\u00ec n\u1ed7i \u0111au t\u1eeb 2 l\u1ea7n tr\u01b0\u1edbc, l\u1ea7n n\u00e0y, Fletcher \u0111\u00e3 c\u00f3 brief chi ti\u1ebft h\u01a1n v\u00e0 c\u00e1c s\u1ebfp c\u0169ng c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng h\u01a1n cho to\u00e0n b\u1ed9 d\u1ef1 \u00e1n.<\/span><\/p>\n

        4. Gi\u1ea3i ph\u00e1p Right Media tri\u1ec3n khai<\/strong><\/h2>\n

        Sau khi ti\u1ebfp nh\u1eadn nhu c\u1ea7u account c\u1ee7a Right Media \u0111\u00e3 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1eadn n\u01a1i, l\u1eafng nghe c\u00e1c \u201cn\u1ed7i \u0111au\u201d m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i, \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n th\u00edch h\u1ee3p.<\/span><\/p>\n

        Sau 3 ng\u00e0y l\u00e0m vi\u1ec7c, Right Media g\u1eedi Proposal \u0111\u1ec3 t\u01b0 v\u1ea5n h\u01b0\u1edbng k\u1ec3 chuy\u1ec7n, treatment s\u1eed d\u1ee5ng, t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t v\u00e0 khuy\u1ebfn ngh\u1ecb Fletcher n\u00ean thu\u00ea 10 di\u1ec5n vi\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng v\u1ec1 visual m\u00e0 c\u00e1c BOD \u0111\u1ec1 ra.<\/span><\/p>\n

        Sau khi c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn trong nhi\u1ec1u Production House, Right Media \u0111\u00e3 \u0111\u01b0\u1ee3c k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/span><\/p>\n

        \"\"H\u1eadu tr\u01b0\u1eddng chu\u1ea9n b\u1ecb m\u1ed9t c\u1ea3nh quay t\u1ea1i khu v\u1ef1c R&D<\/span><\/i><\/p>\n

        Right Media t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t t\u1ea1i nh\u00e0 m\u00e1y Fletcher (Ti\u1ec1n Giang) v\u00e0 Showroom s\u1ea3n ph\u1ea9m c\u00f9ng \u0111\u1ed9i ng\u0169 di\u1ec5n vi\u00ean (kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean).<\/span><\/p>\n

        5. H\u1ea1ng m\u1ee5c th\u1ef1c hi\u1ec7n<\/b><\/h2>\n

        V\u00ec \u0111\u00e2y l\u00e0 1 phim doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ed9i sale trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc n\u00ean s\u1ebd c\u00f3 3 version l\u1ed3ng ti\u1ebfng: Ti\u1ebfng Vi\u1ec7t, Ti\u1ebfng Anh v\u00e0 Ti\u1ebfng Trung.<\/span><\/p>\n

        Th\u1eddi l\u01b0\u1ee3ng t\u1eeb 3-5 ph\u00fat \u0111\u1ec3 thu\u1eadn ti\u1ec7n tr\u00ecnh b\u00e0y trong c\u00e1c bu\u1ed5i \u0111\u1ea5u th\u1ea7u v\u00e0 tri\u1ec5n l\u00e3m qu\u1ed1c t\u1ebf.<\/span><\/p>\n

        Right Media \u0111\u1ea3m nhi\u1ec7m t\u1eeb kh\u00e2u t\u01b0 v\u1ea5n, k\u1ecbch b\u1ea3n, di\u1ec5n vi\u00ean, l\u1ed3ng ti\u1ebfng, quay, d\u1ef1ng, VFX.<\/span><\/p>\n