{"id":5062,"date":"2026-01-18T12:01:50","date_gmt":"2026-01-18T05:01:50","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=5062"},"modified":"2026-01-18T12:01:50","modified_gmt":"2026-01-18T05:01:50","slug":"du-an-branded-film-npk-sop-phu-my","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/du-an-branded-film-npk-sop-phu-my\/","title":{"rendered":"Phu My Branded Film NPK SOP Project"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5062&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;D\u1ef1 \u00e1n Branded Film NPK SOP Ph\u00fa M\u1ef9&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<p data-path-to-node=\"3\"><strong>With Vietnamese durian now officially licensed for export to major markets such as China and expanding to South Korea and Australia, quality requirements no longer stop at simply &quot;tasting good&quot; but must meet stringent standards regarding safety and appearance. The Branded Film NPK SOP Phu My project, implemented by Right Media, is not just a product introduction clip, but an inspiring journey about systematic and professional agricultural practices.<\/strong><\/p>\n<p><iframe title=\"Branded Film NPK SOP | Phu My x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/D1tnVRT8LoY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>This video is part of the NPK SOP Phu My brand film project, produced by Right Media.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Customer requirements<\/b><\/h2>\n<p data-path-to-node=\"6\">Phu My Fertilizer has set strategic goals for this project:<\/p>\n<ul>\n<li data-path-to-node=\"7,0,0\"><b>International standard transmission:<\/b> How can we make farmers understand that for durian to be exported, the fruit must be &quot;full-bodied, with yellow flesh, not tough,&quot; and especially, the levels of heavy metals (such as cadmium) must be within permissible limits?<\/li>\n<li data-path-to-node=\"7,1,0\"><b>Promoting the NPK SOP (White Potassium) product line:<\/b> Customers should emphasize the role of NPK fertilizers containing white potassium during the fruit development stage \u2013 helping the flesh turn yellow, become intensely sweet, and ripen evenly.<\/li>\n<li data-path-to-node=\"7,2,0\"><b>Changing farming mindsets:<\/b> Shift from relying on experience to a planned approach, keeping a garden log (VietGAP) for traceability.<\/li>\n<li data-path-to-node=\"7,3,0\"><b>Stylish and modern imagery:<\/b> The video needs to showcase the abundance of the durian orchard while still reflecting the technological and professional spirit of modern agriculture.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5069\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-3.jpg\" alt=\"\" width=\"1064\" height=\"724\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-3.jpg 1064w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-3-600x408.jpg 600w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-3-300x204.jpg 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-3-1024x697.jpg 1024w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-3-768x523.jpg 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-3-18x12.jpg 18w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<p style=\"text-align: center;\"><em>The project is being implemented according to the agreed plan.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Right Media&#039;s solution<\/b><\/h2>\n<p data-path-to-node=\"10\">To solve this problem, Right Media chose Mr. Phan Van Binh \u2013 a durian farmer since 2011 with an extremely modern mindset \u2013 as the character to guide the story.<\/p>\n<p><b>Developing a &quot;Planned Agriculture&quot; scenario.<\/b><\/p>\n<p data-path-to-node=\"12\">We don&#039;t focus on selling fertilizers, but on farming solutions. The plan is divided into stages of durian tree development: from soil preparation and root care to the most crucial stage of &quot;gathering salt and sugar&quot; in preparation for export.<\/p>\n<p><b>Visual Storytelling technique<\/b><\/p>\n<ul>\n<li data-path-to-node=\"14,0,0\"><b>A close-up view of the fruit&#039;s quality:<\/b> Right Media uses close-up shots to capture each plump, golden-yellow durian segment, creating an appetizing feeling and demonstrating the product&#039;s quality.<\/li>\n<li data-path-to-node=\"14,1,0\"><b>The actual context:<\/b> We filmed live in an export-standard durian orchard, capturing scenes of farmers keeping their orchard diaries, demonstrating transparency and systematic approach.<\/li>\n<\/ul>\n<p><b>Integrate experts as guarantors.<\/b><\/p>\n<p data-path-to-node=\"16\">The presence of agricultural engineers in direct dialogues in the garden helps to make technical knowledge about &quot;white potassium&quot; or &quot;traceability&quot; more accessible and reliable.<\/p>\n<p data-path-to-node=\"16\">\n<p><img decoding=\"async\" class=\"size-full wp-image-5067\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-1.jpg\" alt=\"\" width=\"1064\" height=\"724\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-1.jpg 1064w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-1-600x408.jpg 600w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-1-300x204.jpg 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-1-1024x697.jpg 1024w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-1-768x523.jpg 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-1-18x12.jpg 18w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Professionally integrated images help make videos look professional and credible.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Project implementation process<\/b><\/h2>\n<p data-path-to-node=\"19\">The project was executed by Right Media with a rigorous process to ensure the quality of the Branded Film:<\/p>\n<p><b>Pre-process: Export market research<\/b><\/p>\n<p data-path-to-node=\"21\">The scriptwriting team thoroughly researched the export standards for durian to China and South Korea to incorporate them into the dialogue. Understanding the &quot;growing area code&quot; and &quot;cadmium residue&quot; helped make the video highly educational for farmers.<\/p>\n<p><b>Production: Capturing the Seasonal Moment<\/b><\/p>\n<ul>\n<li data-path-to-node=\"23,0,0\"><b>4K Drone:<\/b> Capturing the vast durian orchards amidst the highlands creates a sense of abundance and the scale of Vietnamese agricultural production.<\/li>\n<li data-path-to-node=\"23,1,0\"><b>Light and color:<\/b> We chose to film on sunny days to highlight the distinctive yellow color of the durian flesh and the green of the orchards.<\/li>\n<li data-path-to-node=\"23,2,0\"><b>Sound of the scene:<\/b> The sound of tapping durians and the laughter of farmers celebrating a bountiful harvest and good prices are subtly incorporated to create an atmosphere of excitement.<\/li>\n<\/ul>\n<p><b>Post-production: Color grading and graphics<\/b><\/p>\n<p data-path-to-node=\"25\">The film&#039;s colors are vibrant yet realistic. Information about the advantages of NPK SOP is displayed through modern graphics, making it easy for viewers to remember the product&#039;s uses.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5070\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-4.jpg\" alt=\"\" width=\"1064\" height=\"724\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-4.jpg 1064w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-4-600x408.jpg 600w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-4-300x204.jpg 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-4-1024x697.jpg 1024w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-4-768x523.jpg 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/01\/du-an-branded-film-npk-sop-phu-my-4-18x12.jpg 18w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"25\"><em>The video&#039;s colors are realistic, vividly depicting the images of durian fruits.<\/em><\/p>\n<p data-path-to-node=\"25\">\n<h2><b>Results achieved<\/b><\/h2>\n<p data-path-to-node=\"28\">Branded Film NPK SOP Phu My has achieved impressive results:<\/p>\n<ul>\n<li data-path-to-node=\"29,0,0\"><b>Spreading new thinking:<\/b> The video helps farmers realize that &quot;Technique doesn&#039;t replace experience, but the right technique helps experience flourish.&quot;<\/li>\n<li data-path-to-node=\"29,1,0\"><b>Affirming the quality of Phu My:<\/b> NPK SOP fertilizers have emerged as a crucial link in the export value chain, helping Vietnamese durian confidently compete with international rivals.<\/li>\n<li data-path-to-node=\"29,2,0\"><b>Positive market response:<\/b> The video was not only well-received by farmers but also highly appreciated by dealers and export traders for its professionalism and aesthetics.<\/li>\n<li data-path-to-node=\"29,3,0\"><b>Customer peace of mind:<\/b> Phu My has complete faith in Right Media, as we have successfully transformed dry technical specifications into an inspiring brand story. <b>conscientious<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"31\">Your business has quality products but you don&#039;t know how to tell the story? Let Right Media partner with you to create top-notch Branded Films. Contact us using the information below:<\/p>\n<ul>\n<li><strong>Office in Ho Chi Minh City:<\/strong> 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City.<\/li>\n<li><strong>Hanoi Office:<\/strong>\u00a0105-E5, Trung Tu Street, Dong Da District, Hanoi<\/li>\n<li><strong>Facebook:<\/strong>\u00a0<a href=\"https:\/\/www.facebook.com\/rightmedia.vn\/\" target=\"_blank\" rel=\"nofollow noopener\">FB.com\/rightmedia.vn\/<\/a><\/li>\n<li><strong>Youtube:<\/strong>\u00a0<a href=\"https:\/\/www.youtube.com\/@RightMediaVN\" target=\"_blank\" rel=\"nofollow noopener\">youtube.com\/@RightMediaVN<\/a><\/li>\n<li><strong>E-mail:<\/strong>\u00a0info@rightmedia.vn | anhtai@rightmedia.vn<\/li>\n<li><strong>Hotline:<\/strong>\u00a0<a href=\"tel:0901391002\">0901 391 002<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>With Vietnamese durian now officially licensed for export to major markets such as China and expanding to South Korea and Australia, the quality requirements no longer stop at simply &quot;tasting good&quot; but must meet stringent standards [...]<\/p>","protected":false},"author":3,"featured_media":5071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-5062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-an"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u1ef1 \u00e1n Branded Film NPK SOP Ph\u00fa M\u1ef9 - Right Media<\/title>\n<meta name=\"description\" content=\"Branded Film NPK SOP Ph\u00fa M\u1ef9: Gi\u1ea3i ph\u00e1p dinh d\u01b0\u1ee1ng gi\u00fap s\u1ea7u ri\u00eang \u0111\u1ea1t chu\u1ea9n xu\u1ea5t kh\u1ea9u. 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