{"id":4139,"date":"2025-09-29T19:02:22","date_gmt":"2025-09-29T12:02:22","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=4139"},"modified":"2025-09-29T19:02:22","modified_gmt":"2025-09-29T12:02:22","slug":"bitis-tvc","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/bitis-tv-commercial\/","title":{"rendered":"Popular Bitis TVCs have helped the brand rise to prominence."},"content":{"rendered":"
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Biti's TVC campaign, "Go to Return," has been a success, transforming its series of TV commercials into a sustainable brand promotion tool year after year. What is Biti's formula for success? Let's explore Biti's impressive TVCs with Right Media, helping the brand grow stronger.<\/strong><\/p>\n

From "Cherishing Vietnamese feet" to a brand revolution.<\/b><\/h2>\n

Biti's is one of the oldest and most well-known brands in Vietnam. However, the brand's previous advertising strategies were relatively uninnovative and unremarkable. Among them, the campaign with the million-dollar slogan "Cherishing Vietnamese feet" was one of the classic advertisements at the time.<\/p>\n

To better understand Biti's groundbreaking transformation, we will help you decipher the brand's journey through the summary below:<\/p>\n

In the midst of a nascent market, Biti's TV commercial, featuring a multi-generational family traveling together across the country, from the mountains to the plains, struck a chord with national pride. It wasn't just about selling a pair of durable sandals; it was about a commitment to quality Vietnamese products, a deep connection to the people and the country. This TV commercial elevated Biti's to the status of a national brand, an irreplaceable icon.<\/p>\n

\"\"
The slogan "Cherishing Vietnamese feet" made a strong impression.<\/figcaption><\/figure>\n

However, as time went on, consumer tastes changed. The influx of international brands like Nike and Adidas, along with the rise of dynamic local brands, caused Biti's to gradually lose its appeal to young people. Biti's image became typecast as a "parents' brand," durable but not fashionable.<\/p>\n

Although the quality of the product remained, the brand story had become outdated and no longer connected with the new generation. Biti's faced a huge challenge: how to be reborn, to once again become fashionable and desirable? They needed a boost, and the weapon they chose was groundbreaking Biti's TV commercial campaigns, starting with the Biti's Hunter product line.<\/p>\n

These Bitis TVC designs are creating a breakthrough.<\/b><\/h2>\n

Biti's transformation began with a complete shift in its advertising philosophy. Instead of intruding on the audience's entertainment experience, they transformed advertising into a sought-after entertainment product. Notable Biti's TV commercials that have accompanied consumers over the years include:<\/p>\n

1. The explosive success of Son Tung M-TP in the music video "Lac Troi" (2017)<\/b><\/h3>\n

This is not a traditional TV commercial, but a Product Placement move that lays the foundation for a new era for Biti's.<\/p>\n

    \n
  • Context and form:<\/b> At exactly midnight on January 1st, 2017, as the whole country was celebrating the New Year, Son Tung M-TP released his historical-themed music video "Lac Troi" (Drifting Away). Amidst the eerie scenes, a pair of modern sneakers unexpectedly appeared on the feet of the royal character. This contrast immediately created a media sensation.<\/li>\n
  • Valuable insights:<\/b> Biti's understands that young people might skip a 30-second TV commercial, but they are willing to spend hours racking up views for their idols' music videos.<\/li>\n
  • Impact:<\/b> The Biti's Hunter shoes only appeared for a few seconds but quickly became the hottest topic of discussion on social media. Hashtags like "#team\u0111i" and "#gi\u00e0yS\u01a1nT\u00f9ng" flooded the internet. Biti's website crashed due to overload, and the Biti's Hunter line sold out everywhere. This was the signal for an even more spectacular comeback.<\/li>\n<\/ul>\n