{"id":3304,"date":"2025-02-17T00:09:55","date_gmt":"2025-02-16T17:09:55","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=3304"},"modified":"2026-03-30T22:07:22","modified_gmt":"2026-03-30T15:07:22","slug":"trailer-la-gi","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/what-is-a-trailer\/","title":{"rendered":"What is a trailer? The impact of advertising trailers in marketing."},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;3304&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Trailer l\u00e0 g\u00ec? S\u1ee9c \u1ea3nh h\u01b0\u1edfng Trailer qu\u1ea3ng c\u00e1o trong marketing&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<p><strong>A trailer is a short video released for promotional purposes, creating excitement and curiosity among viewers about upcoming products, services, or events. This term is most commonly used in the film and music industries, as well as other industries that require marketing communications to attract customers.<\/strong><\/p>\n<h2><b>What is a trailer?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trailers are not a new concept in today&#039;s digital industry. While watching TV or using the internet, everyone has encountered short videos introducing a movie, event, or program that piqued their interest and prompted them to learn more. These are often trailers released by producers to attract attention and interest from viewers.<\/span><\/p>\n<p><iframe title=\"THE WOMAN&#039;S HOUSE - OFFICIAL TRAILER | Releasing on the first day of Lunar New Year 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/IkaP0KJWTsQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>The trailer for director Tran Thanh&#039;s film &quot;The Woman&#039;s House&quot; has attracted over 2 million views on YouTube.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, a trailer is like a preview, a compilation of short clips from the main video. Trailers are usually only a few tens of seconds to a few minutes long and are uploaded before the official release of films or videos. The content of these short clips typically showcases the main characters, some exciting elements, and climaxes to appeal to the viewer&#039;s emotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The film industry is one of the industries that uses the term trailer most frequently. Any television series, feature film, or even entertainment content shown on platforms like YouTube releases a trailer before its official release. If the trailer goes viral and gains popularity, it&#039;s guaranteed that the video or film will attract a large audience and generate the expected revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides being used in movies, trailers are also created for videos serving other purposes such as events, programs, or upcoming product launches. Trailers are usually uploaded to television and social media platforms like YouTube, Facebook, TikTok, and outdoor projection systems, etc., to support promotion and connect with customers for the best results.<\/span><\/p>\n<h2><b>The role of trailers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trailers are arguably a crucial part of promoting upcoming products. They act like a bridge, quickly connecting customers\/viewers to the product and directly impacting their emotions, curiosity, and interest in new products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, although trailers are only a few dozen seconds to a few minutes long, they can provide viewers with essential information such as the main plot, actors, color scheme, official release date, and even the &quot;spotlights&quot;\u2014the shocking plot points that highlight the film. If a trailer is well-produced in terms of content, it will easily attract attention, interaction, and sharing, creating a positive and effective natural marketing effect.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3317\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/Anh-chup-man-hinh-2025-02-17-000754.jpg\" alt=\"\" width=\"1193\" height=\"661\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/Anh-chup-man-hinh-2025-02-17-000754.jpg 1193w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/Anh-chup-man-hinh-2025-02-17-000754-600x332.jpg 600w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/Anh-chup-man-hinh-2025-02-17-000754-300x166.jpg 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/Anh-chup-man-hinh-2025-02-17-000754-1024x567.jpg 1024w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/Anh-chup-man-hinh-2025-02-17-000754-768x426.jpg 768w\" sizes=\"(max-width: 1193px) 100vw, 1193px\" \/><\/p>\n<p style=\"text-align: center;\"><em>A compelling trailer will attract attention and interaction from customers.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Trailers are essentially a marketing campaign to reach customers, increase brand awareness, and generate revenue and positive image if done correctly. Most industries, such as film, primarily use trailers, teasers, and soundtracks for marketing to attract attention and generate discussion among viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the movie &quot;Mrs. Nu&#039;s House&quot; as a prime example. Its trailer, just over two minutes long, garnered more than 2 million views on YouTube, not including other platforms like TikTok and Facebook. And of course, the film&#039;s revenue is estimated to have brought director Tran Thanh nearly 500 billion VND, a staggering figure for a Vietnamese film shown in theaters. The captivating trailer and other special effects contributed significantly to this film&#039;s resounding success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In advertising, using trailers as a way to announce the launch of a new product is also a marketing strategy. These trailers are usually only a few dozen seconds long, revealing images, colors, designs, ingredients, or messages about the product. Trailers then serve to attract attention, encourage interaction, and invite customers to anticipate the new product in a more exciting and memorable way.<\/span><\/p>\n<p>On the other hand, trailers are also quite short, making them very suitable for inserting into advertisements, running ads, or serving other purposes.<\/p>\n<h2><b>How to create an engaging trailer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trailers are typically created from existing videos or data, but the process isn&#039;t simply about cutting and pasting. For a trailer to be truly engaging and captivating, it needs to be built around a clear strategy, revealing intriguing plot points while retaining unique elements to pique curiosity and encourage exploration.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3312\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/473278308_122178764066044987_5289743391986659444_n.jpg\" alt=\"\" width=\"900\" height=\"900\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/473278308_122178764066044987_5289743391986659444_n.jpg 900w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/473278308_122178764066044987_5289743391986659444_n-300x300.jpg 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/473278308_122178764066044987_5289743391986659444_n-100x100.jpg 100w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/473278308_122178764066044987_5289743391986659444_n-600x600.jpg 600w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/473278308_122178764066044987_5289743391986659444_n-150x150.jpg 150w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2025\/02\/473278308_122178764066044987_5289743391986659444_n-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\"><em>The editing, cutting, and adding of effects and sound make the trailer engaging and pique the viewer&#039;s curiosity.\u00a0<\/em><\/p>\n<p><b>Select video clips<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The key to creating compelling trailers lies in the video&#039;s content. However, while trailers should reveal many special details to impress viewers, they shouldn&#039;t &quot;reveal&quot; any surprising plot points. A sense of mystery and intrigue is what truly makes audiences look forward to the official release.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the video clips shouldn&#039;t be too superficial or basic; they should contain content or messages that reflect the spirit of the film. For example, action films should feature spectacular chase and attack scenes; horror films should have thrilling, mysterious scares; and comedies should have funny lines, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the selected video clips, the scriptwriting and editing team will cut, splice, and shorten them to create a complete trailer with a clear and coherent storyline that conveys the main message of the video.<\/span><\/p>\n<p><b>Effect<\/b><\/p>\n<p><span style=\"font-weight: 400;\">During the trailer creation process, screenwriters and editors need to use their creativity and quick thinking to add appropriate sounds and effects to stimulate viewers&#039; emotions. For example, rapid, intense sounds often create drama; low, deep sounds or whispers create mystery; sounds like laughter create humor and fun, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides sound effects, transition effects are also important to make video editing smooth and seamless, creating a coherent yet mysterious narrative. Furthermore, the scriptwriting and editing team needs to incorporate appropriate music to evoke emotions in the viewers. For feature films or television series, they will use the film&#039;s soundtrack directly, sometimes even including quotes from climactic scenes to generate interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating engaging trailers directly impacts marketing results during the product launch phase. Therefore, the time and effort required to create complete trailers are just as meticulous and elaborate as that of the official videos. However, a positive reception of the trailers can lead to successful product releases.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trailer l\u00e0 m\u1ed9t \u0111o\u1ea1n video ng\u1eafn \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1, t\u1ea1o cho ng\u01b0\u1eddi xem s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 t\u00f2 m\u00f2 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n s\u1eafp ra m\u1eaft. Thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh \u0111i\u1ec7n \u1ea3nh, \u00e2m nh\u1ea1c c\u0169ng nh\u01b0 c\u00e1c ng\u00e0nh [&hellip;]<\/p>","protected":false},"author":2,"featured_media":3308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-3304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quay-phim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trailer l\u00e0 g\u00ec? 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