{"id":2911,"date":"2024-11-11T21:13:21","date_gmt":"2024-11-11T14:13:21","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=2911"},"modified":"2026-03-30T22:09:39","modified_gmt":"2026-03-30T15:09:39","slug":"chien-dich-tet-su-dung-influencer-marketing","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/tet-strategy-using-influencer-marketing\/","title":{"rendered":"The Lunar New Year campaign utilized influencer marketing effectively and efficiently."},"content":{"rendered":"
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Leveraging the immense appeal of celebrities not only enhances brand value but also generates massive revenue and engagement, making it a top priority in marketing campaigns. To understand this better, let's explore some of the most effective influencer marketing campaigns used during the recent Lunar New Year.<\/strong><\/p>\n

These Lunar New Year campaigns utilize influencer marketing effectively and achieve high popularity.<\/b><\/h2>\n

Simply put, Influencer Marketing refers to marketing campaigns where influencers (celebrities or people with influence on social media) promote, introduce, or represent a brand. This is one of the communication strategies that almost all brands are currently using to achieve significant results in terms of revenue and brand value.<\/span><\/p>\n

This strategy receives even more investment, especially during important occasions like Tet (Lunar New Year). Influencer<\/a> Individuals with a distinctive style, a large fan base, and a good fit for the brand's energy are often invited to be brand ambassadors or participate in Lunar New Year commercials. Through this, the brand's Lunar New Year products receive strong media coverage, naturally and effectively reaching a diverse and rich customer base.<\/span><\/p>\n

To get a clearer picture, let's look at some of the most effective Tet (Lunar New Year) campaigns using Influencer Marketing in recent years.<\/span><\/p>\n

KitKat: Truc Nhan x Phao \u2013 Relax during Tet, no need to stress.<\/b><\/h3>\n

With its vibrant red color, KitKat seems to be a lucky symbol, perfectly suited for the Lunar New Year. In its 2024 Lunar New Year marketing campaign, KitKat Vietnam collaborated with two popular influencers, singer Truc Nhan and rapper Phao, to convey the message, "No matter what anyone says, relax and enjoy the New Year without stress."<\/span><\/p>\n