{"id":2295,"date":"2024-09-11T22:36:23","date_gmt":"2024-09-11T15:36:23","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=2295"},"modified":"2025-07-08T22:22:50","modified_gmt":"2025-07-08T15:22:50","slug":"viral-marketing","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/viral-marketing\/","title":{"rendered":"Viral marketing \u2013 The power of communication in modern business."},"content":{"rendered":"
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Viral marketing is considered a powerful "trump card" in marketing campaigns, new product launches, or enhancing brand credibility. The power of this media is evident when a video, image, or slogan touches the hearts of viewers, spreading rapidly across platforms, reaching millions of potential customers, and delivering outstanding results in revenue and brand recognition for the business.<\/strong><\/p>\n

What is Viral Marketing?<\/b><\/h2>\n

Viral marketing is a familiar concept to businesses, sellers, and service providers in general. Simply put, it's a form of marketing and promotion that leverages the power of media, or in today's context, social media platforms. Creating successful "viral" content can quickly elevate a brand's ranking in a short period of time.<\/span><\/p>\n

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Viral marketing leverages the power of media to reach customers more effectively.<\/em><\/p>\n

For those working in marketing, creating viral content is a coveted achievement. Therefore, many companies are willing to invest significant human and financial resources in creating high-quality images, videos, and slogans with the hope of reaching customers, building brand awareness, and ultimately generating long-term revenue.<\/span><\/p>\n

Successful viral marketing campaigns can deliver the following three results:<\/span><\/p>\n

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  • Strong potential for widespread dissemination:<\/strong> Viral content often taps into the psychology and emotions of viewers, whether it's humorous, touching, or even offensive. One viewer shares it with at least one person; ten viewers sharing it once will reach 20 people, and exponentially, it can reach hundreds, thousands, or even millions of people. The communicative power of viral content is most clearly demonstrated through its ability to spread.<\/span><\/li>\n
  • Cost optimization:<\/strong> Instead of investing in running ads and hiring KOLs and celebrities for continuous promotional posts, you only need one trending piece of content, and customers will automatically find you. This natural spread truly helps you save a lot on advertising costs while still generating a stable, even very good, revenue stream if the accompanying products are of high quality.<\/span><\/li>\n
  • Increase brand awareness<\/strong>Of course, if customers only glance at a product once, they won't immediately remember the brand, no matter how interesting or engaging the content is. However, through word-of-mouth and repeated exposure, familiarity will naturally develop in their minds, leading them to remember and learn more about the brand.<\/span><\/li>\n<\/ul>\n

    Typical examples of Viral Marketing<\/b><\/h2>\n

    One of the classic examples of viral marketing that many people talk about is the advertising clips of Dien May Xanh (a Vietnamese electronics retailer). The images of people wearing the brand's signature green uniforms dancing, the lively music, and the humorous language and content quickly garnered tens of millions of views, millions of shares, and comments, helping Dien May Xanh make a strong impression on everyone. <\/span>If you've ever watched these videos before.<\/p>\n

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    The success of Dien May Xanh's marketing campaign has brought in a huge number of customers and revenue for the brand.\u00a0<\/em><\/p>\n

    Of course, initially, the clips faced mixed reactions due to the somewhat "disturbing" imagery and bizarre dance moves. But over time, this haunting effect became deeply ingrained in people's subconscious, to the point that whenever an electronics brand is mentioned, people immediately think of 'Dien May Xanh' (a Vietnamese electronics retailer). On the other hand, it's undeniable that Dien May Xanh's content is quite interesting and entertaining, making viewers unwilling to skip over it even on their first viewing.<\/p>\n

    Another equally viral case is Vinamilk's milk commercial. The song "We Are Happy Cows" became a catchy tune for millions of Vietnamese children as soon as it aired on TV. At a time when social media wasn't as developed and like and share buttons weren't as important, this commercial created a huge sensation, evidenced by the fact that many people still hum along to this catchy tune today.<\/p>\n

    Besides using images and clips, creating slogans or campaigns is also employed in viral marketing. For example, in 2013, a campaign called the Ice Bucket Challenge was launched to raise awareness about the rare disease ALS \u2013 amyotrophic lateral sclerosis (ALS) (pouring ice water on someone can create similar effects because it causes motor nerve cells to temporarily become paralyzed). This campaign was unexpectedly successful, with the participation of numerous world-famous celebrities.<\/p>\n

    Viral Marketing \u2013 How to Succeed?<\/b><\/h2>\n

    Nowadays, everyone, in every industry and field, wants their content to go viral. However, not everyone succeeds. A marketing campaign needs to be built over a long period, not just to make an impression, but also to gain the trust and emotions of customers; only then can it be considered successful. So, what are the elements that make up viral marketing?<\/span><\/p>\n

    The difference<\/b><\/h3>\n

    Why is it that among thousands of people creating content about life in the Mekong Delta, TikToker Mong Kha achieves millions of views on her videos? Why, amidst the countless coffee shops popping up everywhere, has Phe La become a beloved bubble tea brand? It all comes down to...<\/span>The difference is clearly demonstrated through marketing content that moves customers from curiosity to long-term loyalty.<\/span><\/p>\n