{"id":10909,"date":"2026-11-07T19:55:07","date_gmt":"2026-11-07T12:55:07","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=10909"},"modified":"2026-11-07T19:55:19","modified_gmt":"2026-11-07T12:55:19","slug":"video-esg-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/business-video-esg\/","title":{"rendered":"ESG video for businesses: 6 key areas for factories and FDI in 2026"},"content":{"rendered":"
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Corporate ESG videos are films that show customers, investors, and employees what a business is doing for the environment, people, and governance, using verifiable visuals. This article summarizes how the Right Media team incorporated ESG content into videos for factories and FDI businesses: 6 essential elements, when to create a dedicated video, how to avoid "green screening," and reference costs. Examples include Thanh Cong, PLUS, LCB Battery, Far Eastern Polytex, Top Royal Flash, DEF Phu My Xanh, and Baker Tilly A&C.<\/strong><\/p>\n

What is enterprise ESG video?<\/h2>\n

Corporate ESG videos are films that showcase three areas of work a business is doing: environmental, social, and governance. These videos do not replace sustainability reports. They allow viewers to see firsthand what the reports describe: solar panels on the factory roof, water treatment facilities, certifications displayed on the walls, and workers wearing appropriate protective gear.<\/p>\n

In Right Media's projects, ESG content is often not a standalone element but rather a chapter within the corporate film. Thanh Cong Textile pursues three directions: technology investment, sustainable development, and value chain expansion. Thanh Cong's film includes a section on its commitment to sustainable development: solar energy, water recycling, and green materials.<\/p>\n

\"The<\/p>\n

Who watches ESG videos and what do they check?<\/h2>\n

ESG video viewers don't just skim. They watch to check a specific point before signing a contract, investing, or taking on a job. Therefore, each part of the video should answer a specific question for a particular group of viewers.<\/p>\n\n\n\n\n\n\n\n\n
Viewers<\/th>\nWhat they checked<\/th>\nA scene that should be in the movie.<\/th>\n<\/tr>\n<\/thead>\n
International customers and brands<\/td>\nDoes the factory meet the environmental and labor standards they require?<\/td>\nCertification, waste treatment facility, working conditions<\/td>\n<\/tr>\n
Parent company, investor<\/td>\nDoes the business have a clear direction and commitment?<\/td>\nLeaders talk about goals and green investments.<\/td>\n<\/tr>\n
Candidates, workers<\/td>\nIs the work environment safe and respectful of workers?<\/td>\nInterviewing employees, protective equipment, benefits<\/td>\n<\/tr>\n
Community, local partners<\/td>\nWhat contribution do businesses make to the places where they operate?<\/td>\nCommunity activities, environmental programs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Far Eastern Polytex (FENC)'s corporate video serves as an example for the group of candidates. The video includes a segment where an employee, who has been with the company for over three years, speaks about the civilized work environment and the leadership's respect for employees. The employee's own words are more persuasive than self-praise.<\/p>\n

6 essential elements a business ESG video should include.<\/h2>\n

A corporate ESG video doesn't need to include all six parts. The team selects the parts where the business has real evidence to film, then arranges them in the order viewers will ask questions.<\/p>\n

1. Context: Why are businesses talking about ESG?<\/h3>\n

The film opens with the real pressures viewers are facing, before introducing the business. Baker Tilly A&C's film, from an auditing firm, opens with the pressures businesses are currently experiencing: tighter investor scrutiny, different client expectations, changing policies, and the necessity of ESG reporting. After the problem statement, Baker Tilly A&C emerges as a partner that can support businesses.<\/p>\n

2. Environment: Real equipment and processes<\/h3>\n

The environmental aspect requires visuals that viewers can't question: equipment in operation, processes in progress. The film Success talks about solar energy, water recycling, and green materials. Far Eastern Polytex introduces recycled polyester fiber as a green raw material for fabric production.<\/p>\n

Using a process invisible to the naked eye, the 3-minute branded film DEF Phu My Green features 3D simulations of the process by which a solution transforms NOx emissions into nitrogen and water vapor. Real footage from the Phu My Fertilizer Plant is interspersed with animation, making it easy for viewers without a chemistry background to follow.<\/p>\n

\"Filming<\/p>\n