{"id":10479,"date":"2026-11-07T09:00:00","date_gmt":"2026-11-07T02:00:00","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=10479"},"modified":"2026-11-06T19:59:27","modified_gmt":"2026-11-06T12:59:27","slug":"quay-video-san-pham-cong-nghiep-may-moc-vat-lieu","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/filming-videos-of-industrial-products-machinery-and-materials\/","title":{"rendered":"Industrial product video: 5 types for machinery and materials"},"content":{"rendered":"
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Industrial product videos don't sell on emotion. Viewers are engineers, contractors, and distributors; they need to see the machine running, the panels installed, and the specifications proven. This article describes how the Right Media team selected five types of industrial product videos, decided whether to film in a factory or a studio, included specifications on the screen, and separated the versions for B2B platforms from those for distributors. Examples include Fortek Acotec, FORTADECK, DOTACO, VNRA, LCB Battery, Geyser, and KSF.<\/strong><\/p>\n

How do videos of industrial products differ from videos of consumer goods?<\/h2>\n

The difference lies in the viewers and the questions they bring. Consumers ask, "Does it work well?" Buyers of machinery and materials ask, "Does it run according to specifications? How do I assemble it? What happens if it breaks?" Therefore, industrial product videos must answer these questions with real-world demonstrations and verifiable data.<\/p>\n

The Geyser Ecotar 9 Slim water purifier video illustrates consumer storytelling. The 5-minute 50-second video follows a couple in their kitchen. Each water setting is associated with a daily activity: cooking rice, making tea, preparing baby formula, and washing vegetables.<\/p>\n

This video introduces the Fortek Acotec wall panel solution in the opposite direction. The film, only about two minutes long, was filmed at a construction site. The video answers three common questions buyers ask: how are the panels made, how are they installed, and what do they look like after installation? Viewers who are professionals in the field grasp the concept very quickly.<\/p>\n

Three key differences between industrial product videos:<\/p>\n

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  • Technical viewer:<\/strong> Fewer actors are needed; what's required are actual workers and engineers performing the tasks.<\/li>\n
  • The specifications are the main content:<\/strong> The load, strength, and standards must be shown in the image.<\/li>\n
  • The installation demonstration is more important than the beautiful scenery:<\/strong> The contractor wants to know how long the construction team will take and how many people are needed.<\/li>\n<\/ul>\n

    5 common types of industrial product videos<\/h2>\n

    A product line typically requires two to three types of industrial product videos, not necessarily for a whole year. The team chooses the type based on the product's true strengths: construction speed, durability, or internal structure.<\/p>\n

    1. Operational demo<\/h3>\n

    The machine is running, the product is working, as shown in the pictures. This is the core format of all videos showcasing machinery. With LCB Battery, the battery is a sealed box, and when stationary, it looks no different from the catalog image. The team placed the battery in a specific application: an electric wheelchair powered by the battery, accompanied by the message "ideal for all motive applications".<\/p>\n

    \"The<\/p>\n

    2. Installation instruction video<\/h3>\n

    FORTADECK created a separate video tutorial on installing MPC floor panels and LAG beams. The video is silent, with only images and background music. Viewers are FM Trading dealers and employees who watch it to guide the installation team. Because there is no dialogue, the video can be sent to non-Vietnamese speakers without the need for subtitles.<\/p>\n

    3. Comparison video<\/h3>\n

    This type of product is for new products that need to replace familiar ones. MPC and WPC panels are almost identical to the naked eye, so FORTADECK needed a video comparing each criterion: fire resistance, water resistance, load capacity of 800 kg\/m\u00b2, slip resistance, and UV resistance. DOTACO's Uniboard video compares the thickness directly on the screen: 14 mm versus 16 mm of another product, but still offers better load-bearing capacity.<\/p>\n

    4. 3D Cross-Section Graphics<\/h3>\n

    When the internal structure is visible, the camera cannot capture it. VIETPOWER's film uses 3D graphics to create a complete plant so viewers can understand its structure without visiting the plant. Geyser transferred the electrolysis and anti-scaling mechanism to graphics, interspersed with real footage to prevent the technical aspects from becoming dry.<\/p>\n

    5. Technical Unboxing<\/h3>\n

    Unboxing the product as it arrives at the distributor's warehouse: accessories, documentation, labels, and shock-resistant packaging. This type of industrial product video helps distributors inspect the goods. It should be included in the demo video because the same product and lighting are used.<\/p>\n