{"id":10472,"date":"2026-10-30T09:00:00","date_gmt":"2026-10-30T02:00:00","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=10472"},"modified":"2026-10-26T10:49:09","modified_gmt":"2026-10-26T03:49:09","slug":"ho-so-nang-luc-cong-ty-gom-nhung-gi","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/what-does-a-companys-profile-include\/","title":{"rendered":"What does a company profile include? 7 sections and industry-specific templates."},"content":{"rendered":"
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A company profile is a set of documents a business sends to clients, investors, or bidding committees before a meeting. A well-designed profile typically has seven sections, each requiring real photos or verifiable data. This article goes through each section, suggesting sample profiles for five industries, how to create digital versions (PDF, video, QR code), five common mistakes, and a checklist of documents to gather before designing.<\/strong><\/p>\n

What is a company profile used for?<\/h2>\n

Company profiles are used to convince people who have never visited the business that the company can do the job. These readers are typically purchasing departments, foreign investors, or tender evaluation committees. They read quickly, compare multiple suppliers simultaneously, and only consider what they can verify.<\/p>\n

Therefore, a company profile is different from a sales brochure. A brochure talks about products and prices. A company profile talks about the factory, machinery, processes, people, and completed projects. The rest, besides a few introductory lines, is evidence.<\/p>\n

The 7 sections of a company profile, along with photos and data required for each section.<\/h2>\n

The following order goes from what the reader needs to know first to what they need to check later. Sections can be combined or renamed, but no section should be omitted.<\/p>\n

1. Cover letter and company overview<\/h3>\n

A page should include the legal name, year of establishment, factory address, industry, and main business areas. A panoramic photo of the factory or headquarters is required, preferably an aerial view. Data should also be included: factory area, number of employees, and market served.<\/p>\n

2. Vision, values, and development path<\/h3>\n

This section is short, but useful when a business has just changed its name or rebranded. Nam Viet Group is one such case: after 18 years, the company changed its name to Nam Viet Group Solutions Joint Stock Company in August 2025. A timeline with specific year milestones is more credible than a mission statement.<\/p>\n

3. Factory, machinery and capacity<\/h3>\n

This is the part buyers examine most carefully. Photos of each production area, close-up shots of the main machinery, and an equipment list are needed: machine name, brand, quantity, and year of commissioning. Capacity should be stated in industry units, for example, products per month or tons per year.<\/p>\n

4. Production process and quality control<\/h3>\n

A process flow diagram from raw materials to shipment, with photos at each stage. Photos of the QC area, testing room, and personnel inspecting the product are mandatory. Include scanned copies of your ISO certification or industry certification in this section, clearly stating the certification number and expiration date.<\/p>\n

5. Products and services<\/h3>\n

Product photos should have a white background, be taken from the same angle, and have similar lighting to allow readers to make comparisons. Each product group should have key specifications and applications. For small, hard-to-visualize products like labels, photograph the product next to an item that uses it.<\/p>\n

6. Team and organizational structure<\/h3>\n

Organizational chart, photos of management, group photos, and photos of staff at work. Data should include: number of engineers, number of people with professional certifications, and the percentage of technical staff. Photos of real people in the workshop are more convincing than staged office photos.<\/p>\n

7. Featured Projects, Clients, and Contact Information<\/h3>\n

List projects or clients for which publication is permitted, including the year, scale, and scope of work completed. Client logos should only be included with their consent. The final page should include the address, business contact person, email, phone number, and a QR code leading to an introductory video.<\/p>\n

\"Photo<\/p>\n

Industry-specific company profile template: which sections to emphasize, which photos to include.<\/h2>\n

The seven sections above are general and applicable to all industries, but the focus changes depending on the reader. The table below is a suggestion from the Right Media team when compiling image lists for each industry. It can be used as a template for a company profile framework before designing.<\/p>\n\n\n\n\n\n\n\n\n\n
Industry<\/th>\nThe part to press<\/th>\nPhoto required<\/th>\nThe data should be available.<\/th>\n<\/tr>\n<\/thead>\n
Mechanical engineering, precision machining<\/td>\nMachinery, measurement, tolerances<\/td>\nCNC machine in operation, measurement room, close-up of the workpiece.<\/td>\nMachine specifications, achievable tolerances, and machining materials.<\/td>\n<\/tr>\n
Food<\/td>\nFood safety and hygiene, traceability<\/td>\nPersonnel wearing protective gear, closed production line, testing laboratory.<\/td>\nFood safety certification, production capacity, export market.<\/td>\n<\/tr>\n
Construction, general contractor<\/td>\nThe project is under construction, safe, and on schedule.<\/td>\nConstruction site from above, engineers on site, completed project.<\/td>\nNumber of projects, total construction area, safety certifications<\/td>\n<\/tr>\n
Textiles<\/td>\nProduction scale, sample development, compliance<\/td>\nOverview of the sewing line, sample room, and fabric quality control area.<\/td>\nProduction line number, output, social responsibility certification<\/td>\n<\/tr>\n
B2B services<\/td>\nTeam, workflow, customers<\/td>\nExpert portrait, client meeting, office<\/td>\nNumber of years of experience, number of clients, notable projects<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

In the B2B service industry, where there are no factories, photos of people constitute the majority of the evidence. In construction, aerial photos of the construction site are difficult to replace with anything else.<\/p>\n

\"An<\/p>\n

Golden and Nam Viet: a single photoshoot, used for both company profiles and catalogs.<\/h2>\n

Right Media's two recent corporate photography projects had the same starting point: the companies were rebranding, so their company profiles, catalogs, and websites all needed new photos at the same time.<\/p>\n

With Golden factory and product photography project<\/a>The team worked for two days, divided into two locations. Factory photos were taken at Golden, and product photos were taken at Right Media Studio. Golden's clients were fashion brands who wanted to know where the components were made, what machines were used, and who did the quality control. The set of 30 photos of personnel and the factory answered those questions correctly: aerial views of the factory, the stamping workshop, the CNC area, design engineers, workers inspecting components through magnifying glasses, and a group photo in front of the headquarters. Adding 50 packshots and 15 concept photos, the total was 95 images.<\/p>\n

From that same set of photos, Golden created a 20-page e-catalogue. The company profile and catalogue share the same image source, resulting in a consistent look, from the overall factory layout to each individual product code.<\/p>\n

\"Golden's<\/p>\n

Nam Viet Group, a manufacturer of labels and RFID solutions, spent two days shooting at the factory. They delivered 40 packshot photos and 30 photos of personnel and the factory. The management, office staff, and workers were photographed in groups in front of the new logo, wearing uniforms. Factory photos included workers operating label printing machines, inspecting labels on the production line, and warehouse workers among the shelves.<\/p>\n

Around the same time, Right Media produced a corporate video for Nam Viet. On the filming day, they split into two teams: one for filming and one for photography. The photos and video therefore shared the same visual direction, which is crucial when they are placed side-by-side in the company profile and on the website.<\/p>\n

Digital company profile: PDF, video profile, and QR code<\/h2>\n

Company profiles today are mostly sent via email or displayed on a screen during meetings. Printed copies are still needed for trade shows and paper tender documents.<\/p>\n

PDF version<\/h3>\n

Produce two copies: a high-resolution printout and a compressed version small enough to attach to an email. The text must be real text, not a photograph, so that readers can search and copy it. If working with international partners, a separate English version is recommended instead of a bilingual version on the same page.<\/p>\n

Video profile<\/h3>\n

Video shows what still images can't: the running assembly line and the rhythm of work. Profile video of Ho Chi Minh City High-Tech Park<\/a>The SHTP Management Board needs a video for investors considering locating a factory. The video should be over 7 minutes long, divided into 4 chapters based on investor interests. Data such as the total area of 913 hectares or 161 projects as of December 31, 2024, should be presented graphically. The video will be used in investor meetings, promotional conferences, or included with introductory documents.<\/p>\n