{"id":10469,"date":"2026-11-15T09:00:00","date_gmt":"2026-11-15T02:00:00","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=10469"},"modified":"2026-11-06T23:15:58","modified_gmt":"2026-11-06T16:15:58","slug":"noi-dung-video-khu-cong-nghiep-cho-nha-dau-tu","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/video-content-for-industrial-parks-for-investors\/","title":{"rendered":"Video content for industrial parks for FDI investors: 6 essential parts"},"content":{"rendered":"
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Industrial park introductory videos are the first document foreign investors see before flying in for a site visit, so the content of these videos must answer their questions directly. They need to see the location, utilities (electricity and water), legal aspects, and who is currently renting there. This article describes how the Right Media team created videos for the Ho Chi Minh City High-Tech Park, Core5, and SLP. The article has a six-part structure, a checklist of materials for management, and reference prices.<\/strong><\/p>\n

What factors influence FDI investors' decisions when leasing factory space?<\/h2>\n

They make decisions based on four groups of information: location, utilities (electricity and water), legal aspects and incentives, and existing tenants. Leasing land or factory space is a major, multi-year decision. Decision-makers are often overseas, watching videos before scheduling a site visit.<\/p>\n

The Ho Chi Minh City High-Tech Park Management Board (SHTP) commissioned a video for investors. The question the film had to answer was: why should one invest here? The film didn't follow a chronological order, but rather focused on what the investors were interested in. The one-stop service mechanism came first, followed by research capabilities, location, infrastructure, and finally, achievements.<\/p>\n

Four groups of investor questions<\/h3>\n
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  • Location:<\/strong> How far is it from the port, airport, and city center? Which route should I take?<\/li>\n
  • Infrastructure:<\/strong> Electrical power capacity, number of power sources, daily water supply, wastewater treatment, fire protection.<\/li>\n
  • Legal:<\/strong> How long does the licensing process take, and what are the tax incentives and land lease fees?<\/li>\n
  • Current tenants:<\/strong> Who joined, what do they do, and are they satisfied?<\/li>\n<\/ul>\n

    \"Industrial<\/p>\n

    What are the six parts of the industrial park video content?<\/h2>\n

    A comprehensive video introducing an industrial park typically has six parts: positioning, location, infrastructure, legal aspects, current tenants, and an invitation to participate. The order can vary depending on the park's strongest points. SHTP places its one-stop shop mechanism at the top because it is a unique advantage.<\/p>\n

    Parts 1\u20133: Location, Positioning, Infrastructure<\/h3>\n
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    1. Location tracking within the first 15 seconds.<\/strong> SHTP opens with the introductory statement that it is one of the three national high-tech zones established by the Prime Minister. That's enough to let investors know what they're looking at.<\/li>\n
    2. Location and connectivity.<\/strong> SHTP is 15 km from the city center, 18 km from Tan Son Nhat Airport, and 8 km from Cat Lai Port. The Vietnam National University Ho Chi Minh City is only 2 km away. The distance figures are more convincing than the word "convenient".<\/li>\n
    3. Technical infrastructure.<\/strong> The 63 MVA power station draws power from two independent sources. Water supply is 9,500 m\u00b3 per day, which can be increased to 24,300 m\u00b3. These figures will be recorded by the investor's engineers.<\/li>\n<\/ol>\n

      Sections 4\u20136: Legal, Tenants, Invitations<\/h3>\n
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      1. Legal aspects and incentives.<\/strong> The SHTP commentary clearly states the one-stop procedure from investment certificate and environmental permit to labor permit. This is accompanied by tax incentives and exemption from land rent for 15-19 years or the entire term.<\/li>\n
      2. The tenant is currently renting.<\/strong> As of December 31, 2024, SHTP had 161 projects with a total capital of $12.3 billion, including 49 FDI projects. The film briefly mentions Samsung and Intel. Regarding factory space for rent, this part should ultimately benefit the tenants.<\/li>\n
      3. Invitation and contact information.<\/strong> The film concludes with a message and a way to contact management, short enough for investors to take a screenshot.<\/li>\n<\/ol>\n

        The SHTP film is over 7 minutes long, shot in 4K, with a technological blue tone and white lighting. More than 155 industrial property rights and patents were digitally incorporated into the film. The scriptwriters worked with various departments for many sessions, and every line of commentary was reviewed by the management.<\/p>\n