{"id":10468,"date":"2026-11-04T09:00:00","date_gmt":"2026-11-04T02:00:00","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=10468"},"modified":"2026-11-03T08:35:32","modified_gmt":"2026-11-03T01:35:32","slug":"video-quy-trinh-san-xuat-tu-nguyen-lieu-den-dong-goi","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/video-showing-the-production-process-from-raw-materials-to-packaging\/","title":{"rendered":"Video of the production process: 8 stages that need to be filmed in 2026"},"content":{"rendered":"
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A production process video is the quickest way to convince an importer that your product is made exactly as documented. Unlike a general factory overview, this video focuses on a product from raw materials to packaging. This article describes how the Right Media team selected 8 stages, set camera angles, added data, filmed in the sterilization area, and calculated costs, from projects with CJ Foods, KSF, LCB Battery, Kh\u00e1nh Ho\u00e0ng Seaprex, and ABC Bakery.<\/strong><\/p>\n

How does a video of the production process differ from a factory overview film?<\/h2>\n

Factory footage answers the question "how big is this company?". Production process videos answer the question "how is this product made?". Therefore, process videos focus on a single product, following the correct sequence of steps without skipping any. Overviews of the factory, management, and company history are either cut out or only a few seconds are included.<\/p>\n

CJ Foods' Bibigo kimchi project is the clearest example. The 2-minute 15-second film, titled "From Bao Loc to the Vietnamese Table," focuses solely on kimchi. The journey begins in the cabbage growing region of Bao Loc, Lam Dong, and continues through the soaking, washing, sauce mixing, and packaging process. The only message the film needs to demonstrate is "quality and safety."<\/p>\n

Meanwhile, Kyodo Sojitz Feed (KSF)'s 5-minute 08-second corporate video tells the story of the company. It focuses on two Japanese shareholders, a factory in Ben Luc, Long An, with a capacity of 250,000 tons per year, and over 150 distributors. KSF then added a 3-minute product video, showcasing five feed groups for pigs, poultry, cattle, and goats. The two videos address two different questions and are therefore not interchangeable.<\/p>\n

Many businesses produce both in the same production run. LCB Battery is another example: a corporate film in 2023, a 4-minute 10-second Factory Tour in 2025, all following a production line, along with a product video shot in the studio. Each video plays a distinct role in the portfolio sent to partners.<\/p>\n

\"Bibigo<\/p>\n

Eight stages should be filmed, along with the appropriate camera angle for each stage.<\/h2>\n

Not every factory has exactly 8 steps. But when the Right Media team breaks down a client's process, the list usually falls into the following 8 groups of steps. Each group has a main camera angle, so viewers can immediately recognize which step they are currently at.<\/p>\n

1. Raw materials<\/h3>\n

This is the most challenging stage to film because it's usually outside the factory. For CJ Foods, the crew spent a day in Bao Loc to film farmers harvesting Chinese cabbage. A drone captured a panoramic view of the plateau, then a close-up shot of dew drops on the leaves. For Khanh Hoang Seaprex, the source of raw materials is a fleet of 30 fishing boats, so the opening scene was filmed at the fishing port. The main camera angle was a wide shot from above, ending with a close-up of the raw materials.<\/p>\n

2. Receiving and checking input<\/h3>\n

The moment raw materials arrive at the factory gate serves as proof of traceability. At Khanh Hoang, it's the scene of fish being transferred from the boat to the refrigerated truck. At KSF, the video shows the product being opened with the raw material granules in the palm of your hand. The main camera angle: a medium shot of someone operating the equipment, with the camera positioned at arm's length.<\/p>\n

\"The<\/p>\n

3. Preparation and cleaning<\/h3>\n

This stage demonstrates hygiene, so even lighting and clean surfaces are needed in the frame. Khanh Hoang's surimi production line goes through washing, ice preservation, preliminary processing, and bone removal. Bibigo kimchi has a step of soaking and washing the napa cabbage on an automated line. Main camera angle: the camera is placed low, panning in the direction of the water flow or the conveyor belt.<\/p>\n

4. Main mixing or processing<\/h3>\n

This is the "heart" of the video, where the product takes shape. For kimchi, it's mixing the sauce; for surimi, it's pressing and seasoning; for LCB batteries, it's the 16 production lines. The main camera angle: close-ups of the technical aspects, possibly using tracking footage running along the production line, as the team did at LCB.<\/p>\n

5. Heat treatment, fermentation, or shaping<\/h3>\n

ABC Bakery's long ovens, Khanh Hoang's steamers and fish meal dryers, and KSF's spray drying technology all belong to this group. The machinery here is usually large and hot, so the meatballs must be turned at a safe distance. The main camera angle: a wide view of the equipment, followed by a close-up of the product coming out of the machine.<\/p>\n

6. Quality control<\/h3>\n

B2B viewers spend the longest time at this stage. LCB's corporate film dedicates the longest section to quality, including two dedicated labs. Kimchi Bibigo outlines the Ministry of Health's standards for pesticide residue, heavy metals, and microorganisms. The main camera angles focus on close-ups of the technician's hands, the measuring equipment screen, and the test samples.<\/p>\n

7. Packaging<\/h3>\n

Packaging is a stage that buyers see when the goods arrive at their warehouse, so the actual packaging must be clearly filmed. Bibigo Kimchi showcases vacuum sealing technology and the removal of gases produced during fermentation. ABC Bakery has preservation, packaging, and a refrigeration line. Main camera angle: the machine is fixed at the end of the production line, with the product moving towards the camera lens.<\/p>\n

8. Warehousing and shipping<\/h3>\n

The video concludes with a shot of the finished goods warehouse and delivery trucks, completing the "from raw materials to containers" cycle. Khanh Hoang has a 3,000 m\u00b2 finished goods warehouse and 15 refrigerated trucks. The main camera angles are a wide view of the warehouse and the trucks leaving the gate; a drone may be used if the factory permits.<\/p>\n

\"Animal<\/p>\n

Text and graphic specifications: what should be placed on the image?<\/h2>\n

The production process video has no narrator, so the text on the screen is narrated by a voice actor. The team's principle is to insert only one line of information at each stage, placed in the same position, and held for 3-4 seconds. The information must be taken from the client's actual file and approved by the QC department before the production date.<\/p>\n

Three types of text are commonly used. First, the name of the process, for example, "Soaking and Washing," "Mixing Sauce," "Packaging." Second, capacity figures, such as 16 production lines and 1,000,000 products per month in Factory Tour LCB, or 20,000 hamburgers per hour at ABC Bakery. Third, certifications associated with that process. At Bibigo, HACCP and BRC are standards for automated packaging lines, so they are integrated into the packaging process, not the harvesting process.<\/p>\n

For Bibigo kimchi, the team also displayed information about the LM119 yeast, rich in probiotics, on the screen using motion graphics, alongside CJ Global QMS, HACCP, and BRC. The key difference should be shown in text, not just in the commentary. For LCB's Factory Tour, the numbers \u2013 16 production lines, 1,000,000 products per month, and 99.985% purity \u2013 were all shown on screen, accompanied by English subtitles.<\/p>\n

The graphics should be minimalist: a branded color bar, a single font, no flying or jumping effects. When creating the English version, all the text is replaced with a separate file, so the text layer must be separated from the beginning during video editing. Khanh Hoang chose to go straight to the English version because their clients are importers in Japan, South Korea, the US, and Europe.<\/p>\n

What preparations are needed for filming in a clean area?<\/h2>\n

The crew must enter the production area under the same regulations as the workers: protective gear, hand and equipment disinfection, and no unnecessary items. The number of people entering the clean area is reduced to a minimum, usually 2\u20133 people, and each person only brings the equipment they need. All tripods, lights, and cables must be wiped clean before passing through the door.<\/p>\n

At the Bibigo kimchi factory, the crew wore protective gear as required, sterilized their equipment, and adhered to the 100% food safety and hygiene regulations. A representative from CJ Foods supervised every filming session. The crew worked without slowing down the production line, meaning they filmed in sync with the actual running machinery.<\/p>\n

\"The<\/p>\n

At ABC Bakery, the cameramen wore protective gear while filming the oven production line, in an area requiring strict hygiene standards. ABC Bakery has an ISO 22000:2018 quality management system along with HACCP, FSSC, and Halal certifications. With such a factory, the pre-filming site visit required careful planning to determine which doors were accessible, where people should stand, and which equipment had to be left outside.<\/p>\n

A practical tip: choose LED flashlights instead of string lights, so you don't have to drag cables across wet floors. Use handheld stabilizers for your cameras instead of large track systems. Compact equipment allows the crew to follow workers without blocking walkways.<\/p>\n

\"Filming<\/p>\n

Duration: 2\u20134 minutes, rhythm breakdown.<\/h2>\n

Production process videos should be between 2 and 4 minutes long. Under 2 minutes, each step is only a few seconds long, not enough to demonstrate anything. Over 4 minutes, B2B viewers start fast-forwarding. Kimchi Bibigo's video is at 2 minutes and 15 seconds, Factory Tour LCB's at 4 minutes and 10 seconds, and Kh\u00e1nh Ho\u00e0ng's at 4 minutes and 8 seconds.<\/p>\n

The team's pacing is as follows: a 15-second introduction showcasing the product and message, eight stages each lasting 12\u201325 seconds, and a final 15 seconds for certification and warehousing. The "heart" and quality control stages are given the most time. The receiving and warehousing stages are shorter.<\/p>\n

The background music changes tempo according to the stage. In Bibigo, the farming area section uses a cheerful rhythm, while the factory section switches to a more modern, solid rhythm. The color correction also follows the product: the green of the cabbage and the red of the sauce are highlighted to help viewers remember the product.<\/p>\n

It's a good idea to create an additional 45-60 second clip for social media and trade show booths. LCB has a 47-second overview video alongside the detail version. The shorter version reuses footage from the longer version, so the additional cost is very low if requested from the start.<\/p>\n

Where can we use videos of the production process to generate orders?<\/h2>\n

The three most effective places to use this are emails sent to importers, product pages on B2B platforms, and trade show booth displays. In all three places, viewers have never been to the factory and need to decide whether to proceed. A 3-minute video can replace the initial factory visit.<\/p>\n

For importers, the video is included with the company profile and certificates. LCB Battery sends an English version to foreign partners as an online company profile. The 2025 Factory Tour helps remote customers assess production capabilities before cooperation. Khanh Hoang directly provides the English version to importers, along with the export code DL406.<\/p>\n

On the B2B market, process videos are placed at the top of the product page, before the specifications. KSF uses product videos when working with distributors, at customer conferences, and on online channels. For Bibigo kimchi, CJ Foods uses videos on YouTube, Facebook, TikTok, in supermarkets, and at international trade events.<\/p>\n

At the trade show, the video played silently on the booth screen. Therefore, the text on the video had to be understandable even with the sound off. This is why the team always created a full text overlay, independent of the narration. If you're still undecided between different types of factory footage, this article... What is a factory movie and how does it differ from a corporate film?<\/a> This will help you distinguish them.<\/p>\n

\"Filming<\/p>\n