{"id":10465,"date":"2026-10-28T09:00:00","date_gmt":"2026-10-28T02:00:00","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=10465"},"modified":"2026-10-26T10:49:09","modified_gmt":"2026-10-26T03:49:09","slug":"chi-phi-livestream-ban-hang-su-kien","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/livestream-fee-for-goods\/","title":{"rendered":"Cost of livestream sales and events in 2026: from 6 million VND\/session"},"content":{"rendered":"
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The cost of hiring a livestreaming service for sales or events is the first question businesses ask when planning to go live. The short answer: reference prices start from 6 million VND for one camera and from 18 million VND for three cameras plus a director. But these numbers only make sense if you know what each option includes, what's missing, and what preparations your business needs to make. This article answers all three of those questions, along with a checklist before the broadcast.<\/strong><\/p>\n

What are the differences between livestreaming sales and livestreaming events?<\/h2>\n

Livestream sales are extended broadcasts with a single presenter speaking continuously, aiming to generate orders during the broadcast. Livestream events, on the other hand, follow a scripted program with multiple speakers, aiming to show remote viewers exactly what is happening on-site. These two different goals necessitate different equipment configurations, audio systems, and editing techniques.<\/p>\n

For live-streamed sales, the camera is almost always stationary in front of the presenter. The key is good lighting on the product, clear sound, and a stable connection throughout the three to four hours. For events, the team needs to capture the speaker, audience reactions, and presentation slides simultaneously, requiring at least two cameras and a video mixer.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Criteria<\/th>\nLivestream sales<\/th>\nLivestream event<\/th>\n<\/tr>\n<\/thead>\n
Duration<\/td>\n3\u20134 hours, repeated multiple times<\/td>\nAccording to the program, it usually lasts 2\u20134 hours.<\/td>\n<\/tr>\n
Number of cameras<\/td>\n1 machine, add a product close-up machine if needed.<\/td>\n2\u20134 cameras: wide shot, close-up of speaker, audience, slide<\/td>\n<\/tr>\n
Sound<\/td>\nLavalier microphone for presenters<\/td>\nGet the signal from the sound unit's mixer.<\/td>\n<\/tr>\n
Graphics<\/td>\nPrice range, discount codes, trending comments<\/td>\nSpeaker's name, insert slides and video clip.<\/td>\n<\/tr>\n
Foundation<\/td>\nTikTok Shop, Facebook, Shopee Live<\/td>\nFanpage, YouTube, website, online meeting room<\/td>\n<\/tr>\n
After the broadcast<\/td>\nCut short clips for advertising.<\/td>\nOriginal recording, 2\u20133 minute highlight, full version<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The common point: neither had a chance of returning. Therefore, the costs were concentrated in two things: contingency planning and testing.<\/p>\n

\"The<\/p>\n

1, 2, or 3-camera configurations: when do you need what?<\/h2>\n

Right Media's livestreaming service page sets up a half-day event with two cameras at a basic level. Below that is a single-camera configuration for livestreaming sales or small panel discussions. Above that are three to four cameras for conferences with performances or multiple parallel areas.<\/p>\n

One machine: livestreaming sales and small panel discussions.<\/h3>\n

A fixed camera, a lavalier microphone, an encoder to stream the video to the platform. A technician monitors the connection. This configuration is sufficient for livestreaming sales in a studio or showroom, where the presenter stands in one place. If close-up shots of the product are needed, an additional camera can be added, but a large mixing console isn't necessary yet.<\/p>\n

Two machines and a mixing table: signing ceremony and product launch.<\/h3>\n

Camera one captures a wide shot of the stage, while camera two focuses on the speaker. The video mixer allows the director to switch between the two cameras, insert slides, and add the speaker's name. This is the recommended setup for signing ceremonies, product launches, and seminars with fewer than 200 attendees.<\/p>\n

Three cameras, graphics, and visual direction: the big conference.<\/h3>\n

A third camera captures audience reactions or is mounted on a crane for an elevated angle. A fourth camera can be added to record the slideshow. A video director sits at the mixing console, and a technician handles the streaming and transmission. This configuration is necessary for conferences with performances, parallel sessions, or simultaneous streaming to multiple platforms.<\/p>\n

Audio, backup transmission, and parallel recording.<\/h2>\n

These three items are rarely asked about when quoting prices, but they determine the success or failure of the launch event.<\/p>\n

The audio is taken from the mixer.<\/strong> For events, the speaker's voice must be captured directly from the sound company's mixer, not from the microphones attached to the cameras. The microphones on the cameras pick up both the auditorium's echoes and the sound of chairs being dragged.<\/p>\n

Dedicated wired internet connection, with automatic switching between 4G and backup options.<\/strong> The team requested a dedicated wired internet connection for the livestream, not shared with guest Wi-Fi. A backup 4G router was also required, automatically switching if the main connection dropped. A minimum upload speed of approximately 10 Mbps was required for a Full HD stream.<\/p>\n

Record a high-quality copy simultaneously on the camera.<\/strong> The stream is compressed for transmission, while the recording at the machine retains its original quality for creating highlights and the full version after the broadcast.<\/p>\n

How much does it cost to hire a full-service livestreaming service?<\/h2>\n

Right Media's reference rates: one machine from 6,000,000 VND for a 4-hour session, two machines with mixing console from 10,000,000 VND, three machines with graphics and video director from 18,000,000 VND. Reference prices, excluding VAT, apply to Ho Chi Minh City and a 100 km radius. Final cost depends on the number of machines, broadcasting platforms, and duration.<\/p>\n\n\n\n\n\n\n\n
Configuration<\/th>\nWhat does it include?<\/th>\nFit<\/th>\nReference price<\/th>\n<\/tr>\n<\/thead>\n
1 machine<\/td>\n1 camera, lapel microphone, encoder, 1 technician, 4G backup data, original recording.<\/td>\nLivestream sales, small seminars, classes<\/td>\nFrom 6,000,000 VND\/4-hour session<\/td>\n<\/tr>\n
2 machines + mixing table<\/td>\n2 computers, video mixer, slide and speaker name insertion, audio from mixer, 2 personnel.<\/td>\nSigning ceremonies, product launches, and seminars with fewer than 200 guests.<\/td>\nFrom 10,000,000 VND\/session<\/td>\n<\/tr>\n
3 cameras + graphics + cinematographer<\/td>\n3 machines, multi-layer mixer, dedicated graphics package, visual director, stream engineer, multi-platform streaming.<\/td>\nConferences, events with performances, multiple parallel areas.<\/td>\nFrom 18,000,000 VND\/session<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Additional charges often apply: exceeding 4 hours of broadcast time, drone footage if outdoor scenes are needed, post-event highlight video, English subtitles. Customers who request an additional short recap will receive both the broadcast link and the original recording. A full price list for all services can be found at [link]. Right Media's price list page<\/a>.<\/p>\n

What did Right Media's event team do at Hira, Aura, and Eco Day?<\/h2>\n

The surveying, camera placement, and timing selection methods used in the event projects below also form the basis of livestreaming services.<\/p>\n

At the Vietnam Supporting Technology Products and Equipment 2025 exhibition, the team surveyed the booths of Hira Manufacturing<\/a> Prior to the event, the main camera location was chosen based on practical conditions, as the booth was crowded and many moments happened very quickly. The filming included a panoramic view of the booth, machine demonstrations, visitor interactions, and signing ceremonies. Ms. Medina, Group Marketing Manager of Hira Group, mentioned the speed of work and the quality of the final product when sharing her thoughts after the filming session.<\/p>\n