{"id":8547,"date":"2026-09-20T21:38:42","date_gmt":"2026-09-20T14:38:42","guid":{"rendered":"https:\/\/rightmedia.vn\/dich-vu\/motion-graphic\/"},"modified":"2026-09-20T21:38:42","modified_gmt":"2026-09-20T14:38:42","slug":"motion-graphic","status":"publish","type":"dich-vu","link":"https:\/\/rightmedia.vn\/en\/dich-vu\/motion-graphic\/","title":{"rendered":"D\u1ecbch v\u1ee5 l\u00e0m motion graphic cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><strong>Motion graphic l\u00e0 \u0111\u1ed3 h\u1ecda chuy\u1ec3n \u0111\u1ed9ng \u2014 d\u1ea1ng video d\u1ef1ng ho\u00e0n to\u00e0n b\u1eb1ng h\u00ecnh v\u1ebd, ch\u1eef v\u00e0 bi\u1ec3u \u0111\u1ed3, kh\u00f4ng c\u1ea7n quay phim. Doanh nghi\u1ec7p d\u00f9ng motion graphic khi c\u1ea7n gi\u1ea3i th\u00edch m\u1ed9t quy tr\u00ecnh, m\u1ed9t d\u1ecbch v\u1ee5 ho\u1eb7c m\u1ed9t b\u1ed9 s\u1ed1 li\u1ec7u m\u00e0 quay th\u1ef1c t\u1ebf kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c: d\u00f2ng ti\u1ec1n trong s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh, lu\u1ed3ng d\u1eef li\u1ec7u trong ph\u1ea7n m\u1ec1m, hay c\u00e1c b\u01b0\u1edbc trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn.<\/strong><\/p>\n\n<h2>Khi n\u00e0o n\u00ean ch\u1ecdn motion graphic thay v\u00ec quay phim<\/h2>\n<table>\n<thead><tr><th>T\u00ecnh hu\u1ed1ng<\/th><th>N\u00ean ch\u1ecdn<\/th><th>Reason<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Gi\u1ea3i th\u00edch quy tr\u00ecnh, d\u1ecbch v\u1ee5 tr\u1eebu t\u01b0\u1ee3ng<\/td><td>Motion graphic<\/td><td>Kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 quay, c\u1ea7n h\u00ecnh minh h\u1ecda v\u00e0 s\u01a1 \u0111\u1ed3<\/td><\/tr>\n<tr><td>Tr\u00ecnh b\u00e0y s\u1ed1 li\u1ec7u, b\u00e1o c\u00e1o<\/td><td>Motion graphic<\/td><td>Bi\u1ec3u \u0111\u1ed3 \u0111\u1ed9ng d\u1ec5 hi\u1ec3u h\u01a1n b\u1ea3ng s\u1ed1 t\u0129nh<\/td><\/tr>\n<tr><td>Gi\u1edbi thi\u1ec7u nh\u00e0 m\u00e1y, con ng\u01b0\u1eddi<\/td><td>Film<\/td><td>C\u1ea7n h\u00ecnh \u1ea3nh th\u1eadt \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin<\/td><\/tr>\n<tr><td>S\u1ea3n ph\u1ea9m c\u00f3 ngo\u1ea1i h\u00ecnh \u0111\u1eb9p<\/td><td>Film<\/td><td>Ch\u1ea5t li\u1ec7u v\u00e0 m\u00e0u th\u1eadt thuy\u1ebft ph\u1ee5c h\u01a1n h\u00ecnh v\u1ebd<\/td><\/tr>\n<tr><td>C\u1ea5u t\u1ea1o b\u00ean trong m\u00e1y m\u00f3c<\/td><td>M\u00f4 ph\u1ecfng 3D<\/td><td>C\u1ea7n kh\u1ed1i ba chi\u1ec1u, motion graphic hai chi\u1ec1u kh\u00f4ng \u0111\u1ee7<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n<h2>B\u1ed1n d\u1ea1ng motion graphic doanh nghi\u1ec7p hay \u0111\u1eb7t<\/h2>\n<ul>\n<li><strong>Video gi\u1ea3i th\u00edch (explainer):<\/strong> 60\u2013120 gi\u00e2y tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 g\u00ec v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec. Th\u01b0\u1eddng \u0111\u1eb7t ngay trang ch\u1ee7 ho\u1eb7c trang s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Infographic \u0111\u1ed9ng:<\/strong> chuy\u1ec3n b\u00e1o c\u00e1o, s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c k\u1ebft qu\u1ea3 kinh doanh th\u00e0nh video ng\u1eafn d\u1ec5 chia s\u1ebb.<\/li>\n<li><strong>M\u00f4 ph\u1ecfng quy tr\u00ecnh:<\/strong> v\u1ebd l\u1ea1i lu\u1ed3ng v\u1eadn h\u00e0nh, quy tr\u00ecnh d\u1ecbch v\u1ee5 ho\u1eb7c chu\u1ed7i cung \u1ee9ng theo t\u1eebng b\u01b0\u1edbc.<\/li>\n<li><strong>\u0110\u1ed3 h\u1ecda ch\u00e8n v\u00e0o phim quay th\u1eadt:<\/strong> th\u00eam s\u1ed1 li\u1ec7u, t\u00ean ch\u1ee9c danh, s\u01a1 \u0111\u1ed3 v\u00e0o phim doanh nghi\u1ec7p \u0111\u1ec3 ng\u01b0\u1eddi xem n\u1eafm th\u00f4ng tin nhanh h\u01a1n.<\/li>\n<\/ul>\n\n<h2>Ba l\u1ee3i th\u1ebf th\u1ef1c t\u1ebf c\u1ee7a motion graphic<\/h2>\n<p><strong>Kh\u00f4ng ph\u1ee5 thu\u1ed9c l\u1ecbch quay.<\/strong> Kh\u00f4ng c\u1ea7n huy \u0111\u1ed9ng ekip, xin ph\u00e9p m\u1eb7t b\u1eb1ng hay ch\u1edd th\u1eddi ti\u1ebft. To\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c l\u00e0m t\u1ea1i x\u01b0\u1edfng d\u1ef1ng, n\u00ean ti\u1ebfn \u0111\u1ed9 d\u1ec5 ki\u1ec3m so\u00e1t h\u01a1n.<\/p>\n<p><strong>S\u1eeda \u0111\u01b0\u1ee3c sau khi b\u00e0n giao.<\/strong> Khi s\u1ed1 li\u1ec7u ho\u1eb7c t\u00ean g\u1ecdi thay \u0111\u1ed5i, ch\u1ec9 c\u1ea7n ch\u1ec9nh l\u1edbp \u0111\u1ed3 h\u1ecda t\u01b0\u01a1ng \u1ee9ng thay v\u00ec t\u1ed5 ch\u1ee9c quay l\u1ea1i. \u0110\u00e2y l\u00e0 l\u00fd do c\u00e1c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh v\u00e0 ph\u1ea7n m\u1ec1m th\u01b0\u1eddng ch\u1ecdn motion graphic.<\/p>\n<p><strong>D\u1ec5 l\u00e0m nhi\u1ec1u ng\u00f4n ng\u1eef.<\/strong> B\u1ea3n ti\u1ebfng Anh hay ti\u1ebfng Trung ch\u1ec9 c\u1ea7n thay l\u1edbp ch\u1eef v\u00e0 l\u1eddi b\u00ecnh, gi\u1eef nguy\u00ean ph\u1ea7n h\u00ecnh, chi ph\u00ed th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi quay l\u1ea1i v\u1edbi ng\u01b0\u1eddi d\u1eabn n\u00f3i ng\u00f4n ng\u1eef kh\u00e1c.<\/p>\n\n<h2>Quy tr\u00ecnh l\u00e0m motion graphic<\/h2>\n<ol>\n<li><strong>Ti\u1ebfp nh\u1eadn brief:<\/strong> l\u00e0m r\u00f5 th\u00f4ng \u0111i\u1ec7p, ng\u01b0\u1eddi xem m\u1ee5c ti\u00eau v\u00e0 n\u01a1i video s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t.<\/li>\n<li><strong>Vi\u1ebft k\u1ecbch b\u1ea3n l\u1eddi b\u00ecnh:<\/strong> duy\u1ec7t ch\u1eef tr\u01b0\u1edbc, v\u00ec l\u1eddi b\u00ecnh quy\u1ebft \u0111\u1ecbnh \u0111\u1ed9 d\u00e0i v\u00e0 s\u1ed1 c\u1ea3nh c\u1ea7n v\u1ebd.<\/li>\n<li><strong>D\u1ef1ng storyboard:<\/strong> ph\u00e1c t\u1eebng khung h\u00ecnh \u0111\u1ec3 hai b\u00ean th\u1ed1ng nh\u1ea5t tr\u01b0\u1edbc khi v\u1ebd chi ti\u1ebft.<\/li>\n<li><strong>Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda:<\/strong> d\u1ef1ng b\u1ed9 h\u00ecnh t\u0129nh theo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, duy\u1ec7t m\u00e0u v\u00e0 phong c\u00e1ch.<\/li>\n<li><strong>Create motion:<\/strong> l\u00e0m animation cho t\u1eebng l\u1edbp, c\u0103n theo nh\u1ecbp l\u1eddi b\u00ecnh.<\/li>\n<li><strong>\u00c2m thanh v\u00e0 b\u00e0n giao:<\/strong> thu l\u1eddi b\u00ecnh, th\u00eam nh\u1ea1c c\u00f3 b\u1ea3n quy\u1ec1n, xu\u1ea5t c\u00e1c t\u1ec9 l\u1ec7 theo t\u1eebng k\u00eanh.<\/li>\n<\/ol>\n\n<h2>Chi ph\u00ed l\u00e0m motion graphic<\/h2>\n<p>Chi ph\u00ed t\u00ednh theo th\u1eddi l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p \u0111\u1ed3 h\u1ecda. Video gi\u1ea3i th\u00edch 60 gi\u00e2y d\u00f9ng b\u1ed9 h\u00ecnh ph\u1eb3ng \u0111\u01a1n gi\u1ea3n n\u1eb1m \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t; video c\u00f3 nh\u00e2n v\u1eadt ri\u00eang, chuy\u1ec3n c\u1ea3nh ph\u1ee9c t\u1ea1p ho\u1eb7c k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 ba chi\u1ec1u s\u1ebd cao h\u01a1n. V\u00ec kh\u00f4ng ph\u00e1t sinh chi ph\u00ed ekip v\u00e0 b\u1ed1i c\u1ea3nh, motion graphic th\u01b0\u1eddng r\u1ebb h\u01a1n quay phim \u1edf c\u00f9ng th\u1eddi l\u01b0\u1ee3ng. Xem <a href=\"https:\/\/rightmedia.vn\/en\/price-list\/\">Right Media&#039;s service price list<\/a> \u0111\u1ec3 \u01b0\u1edbc l\u01b0\u1ee3ng.<\/p>\n\n<h2>Related articles and services<\/h2>\n<ul>\n<li><a href=\"https:\/\/rightmedia.vn\/en\/animation-video-creation-software\/\">Ph\u1ea7n m\u1ec1m l\u00e0m video animation<\/a> \u2013 n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u1ef1 l\u00e0m b\u1ea3n \u0111\u01a1n gi\u1ea3n.<\/li>\n<li><a href=\"https:\/\/rightmedia.vn\/en\/what-is-3d-movie\/\">Phim 3D l\u00e0 g\u00ec<\/a> \u2013 khi c\u1ea7n m\u00f4 ph\u1ecfng kh\u1ed1i ba chi\u1ec1u thay v\u00ec \u0111\u1ed3 h\u1ecda ph\u1eb3ng.<\/li>\n<li><a href=\"https:\/\/rightmedia.vn\/en\/dich-vu\/corporate-good\/\">D\u1ecbch v\u1ee5 l\u00e0m phim doanh nghi\u1ec7p<\/a><\/li>\n<\/ul>\n<p>Source: <a href=\"https:\/\/bvhttdl.gov.vn\/\" target=\"_blank\" rel=\"noopener\">Ministry of Culture, Sports and Tourism \u2013 Regulations governing advertising activities<\/a>.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 motion graphic<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-mg-1\"><strong class=\"schema-faq-question\">Motion graphic kh\u00e1c animation th\u1ebf n\u00e0o?<\/strong> <p class=\"schema-faq-answer\">Animation l\u00e0 kh\u00e1i ni\u1ec7m r\u1ed9ng, bao g\u1ed3m m\u1ecdi d\u1ea1ng h\u00ecnh \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng k\u1ec3 c\u1ea3 phim ho\u1ea1t h\u00ecnh c\u00f3 nh\u00e2n v\u1eadt v\u00e0 c\u1ed1t truy\u1ec7n. Motion graphic l\u00e0 m\u1ed9t nh\u00e1nh h\u1eb9p, t\u1eadp trung v\u00e0o \u0111\u1ed3 h\u1ecda, ch\u1eef v\u00e0 bi\u1ec3u \u0111\u1ed3 chuy\u1ec3n \u0111\u1ed9ng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin, th\u01b0\u1eddng kh\u00f4ng c\u00f3 nh\u00e2n v\u1eadt hay tuy\u1ebfn truy\u1ec7n.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-mg-2\"><strong class=\"schema-faq-question\">L\u00e0m m\u1ed9t video motion graphic m\u1ea5t bao l\u00e2u?<\/strong> <p class=\"schema-faq-answer\">Video gi\u1ea3i th\u00edch 60\u201390 gi\u00e2y th\u01b0\u1eddng m\u1ea5t 2\u20133 tu\u1ea7n, trong \u0111\u00f3 kh\u00e2u duy\u1ec7t k\u1ecbch b\u1ea3n v\u00e0 phong c\u00e1ch \u0111\u1ed3 h\u1ecda chi\u1ebfm ph\u1ea7n l\u1edbn th\u1eddi gian. Kh\u00e2u t\u1ea1o chuy\u1ec3n \u0111\u1ed9ng ch\u1ec9 b\u1eaft \u0111\u1ea7u sau khi b\u1ed9 h\u00ecnh t\u0129nh \u0111\u01b0\u1ee3c duy\u1ec7t, v\u00ec s\u1eeda phong c\u00e1ch sau khi \u0111\u00e3 l\u00e0m animation s\u1ebd ph\u1ea3i l\u00e0m l\u1ea1i g\u1ea7n nh\u01b0 t\u1eeb \u0111\u1ea7u.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-mg-3\"><strong class=\"schema-faq-question\">C\u00f3 d\u00f9ng l\u1ea1i \u0111\u01b0\u1ee3c b\u1ed9 \u0111\u1ed3 h\u1ecda cho video sau kh\u00f4ng?<\/strong> <p class=\"schema-faq-answer\">C\u00f3, v\u00e0 n\u00ean t\u00ednh t\u1eeb \u0111\u1ea7u. N\u1ebfu d\u1ef1ng s\u1eb5n m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n chuy\u1ec3n \u0111\u1ed9ng g\u1ed3m m\u00e0u, ki\u1ec3u ch\u1eef, c\u00e1ch chuy\u1ec3n c\u1ea3nh v\u00e0 th\u01b0 vi\u1ec7n bi\u1ec3u t\u01b0\u1ee3ng, c\u00e1c video sau ch\u1ec9 c\u1ea7n thay n\u1ed9i dung n\u00ean chi ph\u00ed gi\u1ea3m \u0111\u00e1ng k\u1ec3. \u0110\u00e2y l\u00e0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p ra video \u0111\u1ecbnh k\u1ef3 hay \u00e1p d\u1ee5ng.<\/p> <\/div><\/div>","protected":false},"featured_media":0,"template":"","class_list":["post-8547","dich-vu","type-dich-vu","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u1ecbch v\u1ee5 l\u00e0m motion graphic: \u0111\u1ed3 h\u1ecda chuy\u1ec3n \u0111\u1ed9ng, infographic<\/title>\n<meta name=\"description\" content=\"D\u1ecbch v\u1ee5 l\u00e0m motion graphic cho doanh nghi\u1ec7p: video gi\u1ea3i th\u00edch, infographic \u0111\u1ed9ng, m\u00f4 ph\u1ecfng quy tr\u00ecnh. 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