{"id":1038,"date":"2024-05-14T10:11:31","date_gmt":"2024-05-14T03:11:31","guid":{"rendered":"https:\/\/rightmedia.123websitedev.com\/?post_type=dich-vu&p=1038"},"modified":"2026-09-21T21:39:40","modified_gmt":"2026-09-21T14:39:40","slug":"music-video","status":"publish","type":"dich-vu","link":"https:\/\/rightmedia.vn\/en\/dich-vu\/music-video\/","title":{"rendered":"Music video production services for artists and brands."},"content":{"rendered":"

Music video production is a service that creates a film for a song, from visual concept, casting, setting, to filming and post-production. Right Media handles two types of projects: music videos for artists and brand music videos \u2014 a type of song created by a business for internal events, anniversary celebrations, or marketing campaigns. These two types differ in their storytelling approach, and therefore their implementation methods also differ.<\/strong><\/p>\n\n

What is the difference between an artist's music video and a brand's music video?<\/h2>\n\n\n
<\/th>Music video by an artist<\/th>Brand MV<\/th><\/tr><\/thead>\n
Main character<\/td>The singer and the story behind the song.<\/td>People and the values of the business<\/td><\/tr>\n
Viewers<\/td>Mass audience<\/td>Employees, customers, partners<\/td><\/tr>\n
Commonly used in<\/td>YouTube, the digital music platform<\/td>Internal events, celebrations, company social media<\/td><\/tr>\n
The most difficult point<\/td>The visual concept must be original.<\/td>Balancing emotions and business messaging.<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n

What determines the quality of a music video?<\/h2>\n

The visual concept is based on the song.<\/strong> Music videos often fail because the visuals and music go in opposite directions: the scenery is beautiful but unrelated to the lyrics. Creating a storyboard that separates the music into segments solves this problem before spending money on filming.<\/p>\n

Setting and lighting.<\/strong> A large portion of a music video's budget is spent on the setting. With a moderate budget, the most effective approach is to choose one striking setting and explore it from multiple angles, rather than shooting at numerous locations with only brief shots of each.<\/p>\n

The joints move and rise in rhythm.<\/strong> The singing scenes must match the lyrics, and the editing must be cut to the rhythm of the music. This is the most time-consuming part of post-production and also the part that viewers notice the most.<\/p>\n\n

MV production process<\/h2>\n
    \n
  1. Listen to the song and agree on the visual direction:<\/strong> Tone, atmosphere, story.<\/li>\n
  2. Write the treatment and storyboard:<\/strong> Divided into musical sections.<\/li>\n
  3. Pre-production preparation:<\/strong> Casting, location, costumes, props, filming schedule.<\/li>\n
  4. Filming:<\/strong> Usually 1\u20132 days, it includes lip-syncing and acting scenes.<\/li>\n
  5. Post-production:<\/strong> Set to rhythm, adjust color, and use special effects if needed.<\/li>\n
  6. Hand over:<\/strong> The original version for YouTube, along with shortened versions for social media.<\/li>\n<\/ol>\n\n

    Music video production costs<\/h2>\n

    Costs vary widely depending on the number of locations, actors, costumes, and special effects. A single-location music video with a small crew is the least expensive; videos with multiple locations, dance troupes, and special effects will cost significantly more. (See reference) Right Media's service price list<\/a> Then we'll discuss and get a quote that accurately reflects the scale of the project.<\/p>\n\n

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