TV commercials provide information about products and services to the audience through vivid and unique content, images, and sound. Each TV commercial is usually not too long, only 15-60 seconds, but it contains many meanings, conveying the message that businesses want to communicate to customers, building trust and credibility for the brand.
What is a TV commercial?
TV commercials are a tool that helps businesses convey information about their products and services to their audience – potential customers. Currently, in addition to being broadcast on television channels, TV commercials are also interspersed with entertainment programs and movies on other media platforms such as YouTube, Instagram, Facebook, TikTok, etc.
TV commercials typically last between 15 and 60 seconds, or longer depending on the type of commercial. The content is creative, aiming to provide information without being boring to viewers. The diverse audience allows businesses to reach a wider range of potential customers.
Thanks to their wide reach, TV commercials offer many benefits to businesses, including:
- Video advertising provides information about a company's services and products to consumers.
- An engaging and unique TV commercial makes a strong impression on viewers, attracting customers to learn more about, access, and purchase products or experience services.
- Increasing brand awareness helps introduce a company's products and services to a wider audience through the rapid sharing of information via media and social networks.
An effective TV commercial relies not only on creative content and product imagery but also on the brand's integrity. Viewers will trust and choose a product or service only when the advertisement is realistic, avoiding false or exaggerated claims that can disappoint customers from their first experience with the product or service.
Therefore, producing engaging and attractive TV commercials is essential. Currently, many media companies on the market meet the demand for TV commercial production. However, you should choose a reputable and high-quality company to create a good product that delivers high effectiveness.
Right Media We are proud to be one of the media agencies trusted and chosen by many businesses. Our TV commercial production services always meet the highest standards from script ideation and actor selection to filming and editing. Costs are discussed openly and transparently, ensuring complete peace of mind for our clients when working with Right Media.
>> See also: Board TV commercial production price quote latest – Right Media
Steps to creating a TV commercial
To produce a TV commercial, the production company needs to follow these steps:
- Collecting customer information: This is a crucial step that helps the manufacturing unit understand the needs, desires, and requirements of the customer. Based on the information provided by the customer, the manufacturing unit offers suitable solutions.
- Coming up with script ideas: Once the necessary information is gathered, the production team will be responsible for developing the script. The better and more original the idea, the more effective and appealing the advertisement will be to a wider audience.
- Create a script: Based on the idea of writing the content, detailing the plot, the sequence of events, etc., the TV commercial should be meaningful and engaging. The content needs to be good and realistic, avoiding exaggeration or a script that doesn't reflect the reality of the company's product or service.
- Create a visual script: In addition to writing the script, the TVC production team also creates a visual script to help the production team stay on track with the script and easily visualize the tasks that need to be done during production.
- Pre-production phase: The planned content is then transformed into a video. This stage requires seamless coordination from the entire production team, including the director, assistant director, choreographer, set designer, cinematographer, editor, and more.
- Post-production phase: Edit and transform the filmed video into a complete TV commercial with content that closely follows the script, lively sound, clear images, and is engaging for viewers.
- Product handover: The finalized TVC is then sent to the client for approval. If any changes are needed, the client will discuss them with the production team.
Popular types of TV commercials today
Many people think that TV commercials are short video clips broadcast on television or social media. In reality, TV commercials are not limited to television advertising; there are other forms such as online TV commercials, recruitment TV commercials, internal communications TV commercials, and 3D advertising TV commercials. Specifically:
TV commercial
This is one of the most popular and well-known types of TV commercials. TV commercials are broadcast on television, interspersed with popular programs such as movies and entertainment shows, thereby helping to promote brands, increase brand awareness, and attract customers for businesses.
TV commercials broadcast on national television have high credibility, making customers more likely to trust and become curious about the products and services. This leads them to research and try the products advertised on television.
Television commercials attract a large number of customers; however, this type of advertising lacks the target audience filtering capabilities of other advertising formats. Furthermore, the broadcast time for TV commercials is limited, and the content is subject to strict censorship before airing.
Therefore, if you want to advertise your brand on television, you need an attractive and engaging marketing plan. At the same time, you also need to prepare sufficient funds to cover all necessary expenses when choosing this type of advertising.
Online TV commercial
Due to the high costs and time constraints of television broadcasts, some businesses have now switched to online TV commercials, which are advertisements broadcast on social media platforms such as Facebook and YouTube.
Alongside advantages such as cost optimization and broadcast time, online TV commercials also meet another need of businesses: they can target specific customers, instead of broadcasting and reaching a mass audience like on television. However, the competition for online TV commercials is quite high; if your commercial is not attractive, unique, or truthful, it will be difficult to compete with other products.
TV commercial for recruitment
TV commercials are produced specifically for recruitment purposes. Businesses seek production companies to create videos introducing their company and highlighting their job openings to attract job seekers.
A typical job advertisement usually contains the following key information:
- Company name and achievements
- Company policy
- Work environment
- Job opening
- Job details and policies for employees
- Details on salary and other benefits
The more detailed and engaging the advertisement, the more talent the business will attract. In addition, this type of advertisement is also a tool for businesses to promote their brand, increase brand awareness, and create a positive impression on both applicants and potential customers.
Internal communication TVC
The video is broadcast internally. Its content includes information about the company, corporate culture, etc. This internal communication TVC embodies the core values that the leadership team aims to promote. Through this, employees gain a better understanding of the company's culture and direction, increasing trust and engagement between both sides (leaders and employees).
3D TV commercial
It's impossible to mention 3D TV commercials when listing the popular types of advertising today. With the development of information technology and modern equipment, the use of 3D images in advertising brings many benefits in brand promotion.
3D videos offer a highly realistic experience, creating a strong impression on viewers. This leads to increased brand recognition, access to potential customers, and ultimately, increased revenue for the business.
>> See more: TV commercial for the F&B industry. and brand enhancement strategy
Some things to keep in mind when producing TV commercials.
TV commercials are an effective form of communication that helps increase brand awareness. However, TV commercials don't always deliver the expected results. Poorly produced, unappealing, or inaccurate TV commercials can cause significant damage to businesses.
Therefore, before producing any type of advertising film, businesses need to consider the following factors:
- Choose a reputable and high-quality manufacturer.
- Balance costs and have appropriate contingency funds during the TV commercial production process.
- The script is carefully reviewed, incorporating impressive and engaging plot points to create a unique impression on the audience.
- The message should be easy to understand, avoiding metaphorical language and imagery that might confuse the audience. In particular, avoid conveying false or inaccurate information that could cause social conflict.
- Before producing a TV commercial, identify your target audience. Based on the target customer group, the production company will make appropriate choices regarding video content, color, sound, etc., to ensure it is as engaging and attractive as possible.
- To increase brand awareness and promote your company's image widely, you should choose various forms of TV commercials. Simultaneously, leveraging the development of social media makes it easier to advertise your business on a wider scale.
In summary, TV commercials are an effective media tool in today's era. They not only help businesses promote their brands but also create a lasting impression and stimulate demand from potential customers. However, businesses need to choose a reputable production company to ensure good advertising results and optimize costs.
You might be interested in:
- The importance of ITVC in brand promotion
- Dental TV Commercial effective brand communication campaign
English 
Vietnamese 
