Secrets to shooting energy drink commercials that attract millions of views.

Producing a TV commercial for an energy drink involves many steps. The prerequisite is that the brand must define the message it wants to convey, understand its product and its customers. Then, it must collaborate with the production company to create a complete advertising video. In this article, Right Media will discuss the essential elements that will help you shoot a TV commercial for energy drinks in particular, and beverages in general, that attracts millions of views.

Unraveling the golden formula for million-view energy drink TV commercials.

There's no single formula for success, but the following elements are essential pieces in creating a compelling energy drink commercial.

Understanding the "golden insight" of your target customers.

This is the first and most important step. Who are you talking to? Some examples include:

• Drivers, manual laborers: They need instant alertness and sustained energy to get the job done. The TV commercial needs to emphasize the product's benefits directly and powerfully.
• Office workers, students: They face deadline pressure and need focus and creativity. The story can be relatable to office or school environments.
• Gamers, dynamic young people: They need energy to conquer challenges, express themselves, and live life to the fullest. The TV commercial should have a fast pace, upbeat music, and distinctive visuals.

Put yourself in their shoes: How do they feel when they're tired? What do they crave? A TV commercial that hits the nail on the head and offers a solution (your product) will be incredibly persuasive.

The Power of Storytelling

Instead of preaching, "Our energy drink contains B vitamins, taurine...", tell a story. People are always drawn to stories. For example:

• The "Hero" motif: The character is in a difficult situation, exhausted, and almost giving up. The product appears as a "savior," giving them renewed energy and helping them overcome the challenge spectacularly.
• The "Humorous, surprising" motif: Create hilarious situations stemming from low energy levels and resolve them with a funny twist after consuming the product. The comedic element makes the TV commercial memorable and easy to share.
• The "Inspirational" motif: Telling the story of pursuing passion and overcoming personal limitations, with the product as an indispensable companion, this approach builds a positive and profound brand image.

The 60-40 principle: A helpful tip is to dedicate only 40% of the time to talking about the product, and focus the remaining 60% on the story. Don't turn your TVC into a boring product review video.

Visuals and sound: "A feast for the eyes and a delight for the ears."

Energy drinks are a product line of energy, speed, and explosiveness. Therefore, the visual and auditory aspects of the TV commercial must reflect that spirit.

• Image: Utilize bold camera angles, slow-motion, or hyper-lapse techniques to emphasize the moment of explosive energy. The product visuals should look cool, appealing, and appetizing. The TVC's color scheme should also be consistent with the brand identity (for example, Sting is always associated with red).
• Sound: Music is the soul of an energy drink TV commercial. An upbeat electronic dance music (EDM), a powerful rock tune, or a catchy song can determine the success of 80%. Sound effects (the sound of a can popping, the fizzing, the "whoosh" sound) also play a crucial role in creating a refreshing feeling.

Choosing the right brand ambassador (KOLs/Influencers)

Using celebrities can be a double-edged sword. A good choice can help a brand take off, but a wrong one can have the opposite effect.

The 3R principle when choosing KOLs:

• Reach: The level of popularity of that KOL.
• Relevance: Does the KOL's image align with the brand's spirit and the energy drink product? A dynamic pop singer or an athlete would be more suitable than an actor who specializes in tragic roles.
• Resonance: That KOL's ability to create interaction and persuade their fans.

Slogan and Call to Action (CTA)

Your TV commercial needs to leave a lasting impression on the customer's mind. A short, memorable, and easy-to-remember slogan is essential.

• Sting: "Unleash your energy, live life to the fullest."
• Wake-up 247: "Once you're awake, you should be happy."
• Number 1: "Recharge your energy quickly, double your strength."

At the end of the TV commercial, don't forget a clear call to action: "Try it now!", "Open the lid and experience it!", "Find it at convenience stores"...

Popular energy drink TV commercials in Vietnam

Theory is easier to understand when combined with practice. Let's analyze some typical energy drink TV commercials that have made a splash in the Vietnamese market.

Wake-up 247

Masan's Wake-up 247 is a prime example of a smart and consistent marketing strategy. Instead of a direct confrontation, 247 chose a unique path: associating its product image with football – the most popular sport in Vietnam.

Images of football players using Wake-up 247 in the TV commercial attracted customers.

• Strategy: Becoming the main sponsor of V.League and partnering with the national team, 247's TV commercials often feature famous players, recreating moments of passionate celebrations on the field.
• Insight: Leveraging the national pride and love of football among Vietnamese people, Wake-up 247's image naturally spreads when the national team wins.
• Success: 247's TV commercial wasn't just an advertisement for an energy drink; it evoked emotions, team spirit, and a desire for victory. They successfully positioned themselves as "drink 247 to cheer for Vietnam," creating a strong emotional connection that competitors would find difficult to replicate.

Sting

Sting (Pepsico) has always remained true to his youthful, energetic, and somewhat "rebellious" image. Their target audience is very clear: Generation Z.

The TV commercial featuring HIEUTHUHAI helped Sting attract millions of views.

• Strategy: Sting's TV commercials typically feature extremely fast-paced, catchy music, and visually stunning scenes depicting extreme sports (parkour, surfing, etc.) or energetic dance routines. They have also been very successful in sponsoring reality TV shows that appeal to young people.
• Insight: Tapping into young people's desire for self-expression, boldness, and pushing boundaries, Sting is more than just an energy drink; it's a symbol of a "dare to break through" lifestyle.
• Success: Sting's message has remained consistent over the years. When people think of Sting, they immediately think of the color red, dynamism, and the "play hard" spirit. Their TV commercials always feel modern, trendy, and easily go viral on social media platforms.

Number 1

Tan Hiep Phat's Number 1 has chosen a different approach: down-to-earth, accessible, and humorous.

The TV commercial featuring Den Vau attracted the audience's attention.

• Strategy: Number 1's older TV commercials often depicted very ordinary situations (workers at work, long-distance truck drivers) and addressed fatigue directly, sometimes even exaggerating it.
• Insight: The TV commercial focuses directly on the product's core function: "boosting energy," helping workers gain more strength to complete their tasks. Its humor and simplicity make it easily accepted by the general public.
• Success: Although not as flashy as its competitors, Number 1's approach is highly effective in making an impression on its target customer group. The message "Quickly recharge your energy" is simple, easy to understand, and addresses the most practical needs.

Right Media – Choose the right partner to make your energy drink TVC take off.

Analyzing successful case studies is one thing, but turning ideas on paper into a million-view film is a completely different journey, requiring experience, professionalism, and a capable execution team. Among countless production houses, choosing the right production partner can determine the success of your 50% campaign. Right Media It is a reputable name that many major brands have trusted.

The Elaiya beverage TV commercial by Impotas Group is a collaboration with Right Media.

Why is Right Media the right choice for your energy drink TV commercial project?

• Deep Market Understanding: Right Media is not just a production company; it also tells stories through images, possessing a deep understanding of the fast-moving consumer goods industry, especially in highly competitive sectors like energy drinks.
• The "Right Before Creative" Mindset: This is the philosophy that sets Right Media apart. Before indulging in creative ideas, the team ensures the TV commercial gets the core principles "right": The right message, The right target audience, Meets quality standards and Correct visual thinkingThis ensures that the final product is not only aesthetically pleasing, but also effective and achieves its marketing goals.
• Overall Production Capacity: Right Media provides a complete solution, acting as a professional "outsourced media studio" for businesses. From ideation, scriptwriting, casting, set preparation, filming with state-of-the-art equipment to post-production special effects and sound… everything is handled by an experienced team.
• Guaranteed by Major Brands: Right Media's reputation is affirmed through successful collaborations with leading brands such as SONY, CP Group, etc. Being trusted by these "giants" is the clearest evidence of their capabilities and professionalism.

Producing an energy drink TV commercial is a significant investment. Partnering with Right Media ensures that investment is well-placed, creating a product that is not only visually stunning but also delivers real value to your brand.

Energy Drink TV Commercial Trends in 2025 and the Future

The advertising world is constantly evolving. To avoid falling behind, energy drink commercials need to keep up with the latest trends:

• Short-form video: The era of TikTok, YouTube Shorts, and Instagram Reels is upon us. Instead of just producing a 30-60 second TV commercial, consider creating 15-second short video versions or vertical videos that easily follow trends and go viral on social media.
• Focus on authenticity: Consumers are increasingly averse to overly polished and artificial advertisements. Utilize user-generated content (UGC), combined with Key Opinion Consumers (KOCs) – influential consumers – to create authentic reviews.
• Interaction and Personalization: Technology enables the creation of interactive TV commercials where viewers can choose the ending of the story, or personalized advertisements based on user preferences on digital platforms.
• Transmedia Storytelling: A story isn't just confined to a TV commercial. It can begin on YouTube, continue with a challenge on TikTok, and end with an offline event. This creates a comprehensive and immersive brand experience.

Creating a million-view energy drink TV commercial is a complex blend of art and science. It requires a deep understanding of the customer, a sufficiently grand creative idea, a smart strategy, and a keen awareness of contemporary trends.

There are no shortcuts to viral success. But by telling a compelling story, touching emotions, building impressive visuals and sound, and consistently spreading the message with a professional production partner, your brand can create a TV commercial that's not just for watching, but for remembering, loving, and prompting consumers to "open the lid" and experience it. It's time to energize your ideas and start the journey to conquer new million-view milestones!