Tips for creating product commercials for beginners focus on key issues including defining objectives, market and competitor research, storytelling, filming, editing, and post-production. In the article below, we will provide readers with more detailed secrets to help beginners easily create a complete TV commercial.
Tips for making product commercials (TVCs) for beginners.
As you all know, TV commercial Currently, TV commercials are a popular form of product promotion chosen by many brands. This is because they are a useful tool for conveying messages and product value to consumers. Investing in effective TV commercial production helps increase brand awareness, build trust, and connect customers and businesses.
Typically, a basic TV commercial production process will follow these main steps:
- Gathering customer information
- Brainstorming TV commercial content
- Develop a detailed script/script.
- Create a script with illustrations (if necessary).
- Selecting actors for the commercial.
- Pre-production
- Post-production
- Completed the TV commercial and submitted it to the client for approval.
Each production unit has its own workflow. For newcomers to this field, there can be many difficulties, from the initial idea generation to the execution and completion of the product. To help readers get acquainted with the work more easily, the following content will cover basic tips for shooting product commercials:
Define the objectives for creating a TV commercial.
It's impossible to create a commercial without clearly defined goals, especially for those new to the field. First, answer these questions:
- What is the purpose of making this TV commercial?
- Who is your target audience?
- What action do you want viewers to take after watching the TV commercial?
- Do you want them to buy your product, learn about your brand, or simply visit your website?
You need to list the main points, then agree on the overall goal of the TV commercial. This will help you build the script and choose a more accurate and appropriate message. In addition, don't forget to set measurement criteria such as the number of TV commercial views, engagement level, sales revenue, etc.
Market and competitor research
Market research and competitor analysis are crucial steps before shooting a commercial video. Without this information, the TVC can easily become outdated, repetitive, and unappealing, negatively impacting marketing effectiveness. Therefore, focus on market research and understanding your competitors' methods.
You need to understand how other brands are advertising, analyzing their strengths and weaknesses. Learn from your competitors' experiences, refine your own product, and create fresh, more engaging TV commercials. At the same time, you need to closely follow market trends and innovate your advertising to suit consumer tastes.
Create a unique and captivating story.
Tips for beginners creating product advertising TVCs: The key is to brainstorm the story. Create a compelling narrative based on familiar elements from everyday life and the brand's product. Add humorous, surprising, touching situations or real-life experiences to connect emotionally with customers.
However, you should avoid creating lengthy, unclear, or complicated stories. Instead, create a simple story that contains the most easily understood message. At the same time, subtly integrate the product, avoiding a forced or unnatural feel that might annoy the viewer.
Choosing the right actors
Choose actors who are a good fit for the brand. If the product being advertised is aimed at teenagers, choose actors who are young and full of energy. If the product is for older adults, choose actors with a mature demeanor and calm speech. Ultimately, choosing the right actors is crucial to whether the TV commercial will be appealing or not.
Choosing incompatible actors or having unnatural, unconvincing performances can make your TV commercial unconvincing to viewers. Newcomers often struggle with this, especially during the actor training phase. Therefore, you should communicate with the actors and create an environment that allows them to perform at their best.
Use vibrant colors and images.
Using colors to influence the viewer's psychology is one of the most commonly applied tips for creating effective product advertising TVCs. This is because color is not simply a tool to attract attention; it also affects the viewer's emotions. Therefore, when producing a TVC, you should pay attention to choosing advertising colors that are appropriate for the product and its main message.
Combining motion graphics and vivid, captivating visual effects helps TV commercials stand out and differentiate themselves from competitors. Don't overlook this element if you want your advertisement to attract more attention. Choose appropriate graphics and effects, avoiding overuse that can make the TV commercial look unnatural.
Choose music that conveys emotion.
Besides visuals and color, don't forget to choose appropriate music. A TV commercial with good, engaging sound helps customers easily recognize the brand and connect with it emotionally. Choose music that suits the TV commercial's message, but avoid using music that is too loud and overpowers the characters' dialogue.
Ensure consistency of messaging.
Ensure that the advertising video has consistent content, aligning with the brand in terms of color, imagery, and style. Product advertising TVCs must be consistent with the company's identity and brand personality. This helps customers perceive your professionalism and builds trust.
Each TV commercial is quite short, no more than 60 seconds, so choose a message that is concise, impactful, and easy to understand. The information provided should be transparent, accurate, and focus on highlighting the product's key features to make it easy for customers to remember.
Ensuring legal safety
One important tip to remember when shooting a product commercial is the legal aspect of the video. Ensure that all details in the commercial, from music and visuals to content, do not violate copyright principles. Because copyright infringement can damage the brand's reputation and cause revenue losses.
Advertising regulations vary from country to country. Be cautious about legal issues when producing a TV commercial, especially if you want to broadcast it on domestic and international platforms. The key is to ensure product information is truthful, avoid exaggerating the product's features, applications, and value, and adhere to content and visual guidelines.
Implement the project within budget.
In addition to the above tips for creating product advertising TVCs, you should establish a project implementation plan that fits your company's budget. Determine what needs to be filmed, the cost of equipment, actors, post-production, marketing, etc., to avoid high costs that could affect the project.
Continuously improving the product.
After the TV commercial is post-production is complete and the client has approved the product, you should regularly monitor its effectiveness once it's aired. Measure metrics such as views, engagement, and conversion rates to evaluate the effectiveness of your product advertisement video. There are many data analytics tools available to help you track TV commercial performance.
If viewers leave a lot of feedback, listen to their concerns and gather data to improve the quality of your TV commercial in the future. Ideally, you should strive to learn, continuously improve, and incorporate customer feedback to upgrade your next advertising campaign.
In summary, there are many tips for creating effective product advertising TVCs for beginners. Hopefully, through this article, readers have grasped the most important tips. These are notes recorded from experienced people in this field, aiming to help newcomers gain an overview, clearly define their goals and working methods, and achieve the best results.
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