Ho Chi Minh City High-Tech Park (SHTP) is not only the knowledge-based economic hub of the Southern region but also a symbol of Vietnam's innovation on the global technology map. Right Media is proud to be the professional film production company trusted to create the Profile Video showcasing this world-class investment ecosystem.
This project video was produced by Right Media.
Customer requirements
The management board of Ho Chi Minh City High-Tech Park (SHTP) approached Right Media with a clear objective: to create a high-quality "external relations" video product, compelling enough to convince multinational corporations and leading scientists worldwide.
The problem of big data:
SHTP has over 22 years of formation and development with an enormous amount of data. The client requested that the video demonstrate:
- Infrastructure scale: The total area is 913 hectares, with two development phases.
- Incentive policy: Mechanisms include corporate income tax exemptions and land rent waivers for 15-19 years or the entire term.
- Endogenous ecosystems: It's not just a factory location, but also a center for R&D (Research & Development), a business incubator, and a workforce training center.
Requirements regarding aesthetics and stature:
The video must not follow the clichés of traditional promotional films – which are often dry and filled with empty commentary. SHTP needs a film in the style of a "Branded Film," where the visuals must exude the modernity, sophistication, and cleanliness of a high-tech environment, while still being full of creative energy.
The team always strives to capture the most beautiful moments and angles.
Right Media's solution
To address the challenges of SHTP, Right Media's creative team has developed a comprehensive solution package focusing on "Data Visualization" and "Emotionalizing Technology".
A coherent four-chapter content strategy:
We don't tell the story in chronological order, but from the investor's perspective:
- Chapter 1: Strategic Position: Using drone footage from maximum altitude, we showcase the prime location, situated 15km from the city center, 8km from Cat Lai Port, and 18km from Tan Son Nhat Airport.
- Chapter 2: The "One-Stop Shop" Mechanism: This is SHTP's USP (unique selling proposition). We use modern office shots combined with typography to emphasize the speed of administrative procedures.
- Chapter 3: Technical Infrastructure & Human Resources: Focus on impressive technical specifications such as a 63MVA power station and a 24,300 MVA water treatment plant. m3/day and human resources from prestigious universities such as the Polytechnic University and the University of Natural Sciences.
- Chapter 4: Achievements & Vision: Use the export revenue growth chart (from $0.5 billion in 2010 to $23 billion in 2023) to demonstrate the success of exemplary FDI projects such as Samsung and Intel.
International standard 4K technical solution:
Right Media utilizes a Cinema Line camera system supporting 4K recording and advanced color grading. The dominant color scheme is Tech-Blue, combined with natural white lighting, creating the feeling of a clean, modern, and reliable research environment.
Right Media uses equipment that meets the demand for sharp, realistic images.
Project implementation process
To complete the more than 7-minute film with the highest quality, Right Media applied a professional production process in stages:
Pre-phase: Field research
The scriptwriting team held numerous direct meetings with various departments within the Management Board to thoroughly understand the concepts of "endogenous capacity," "business incubators," and "key laboratories." Every word in the commentary was carefully verified to ensure its economic and political accuracy.
The team always communicates with customers beforehand to ensure the feedback is as accurate as possible.
Production: Crossing through each functional area
Right Media's film crew shot footage in all the sections:
- High-tech manufacturing zone: Capturing the modern work environment at global corporation factories.
- R&D Center: Returning to practical experimental activities at 5 key laboratories: Semiconductors, Precision Mechanics, Nanotechnology, Biology, and Information Technology.
- Logistics & Support Area: The image of the port near the city center, with a capacity of 800 containers per day and night, is vividly recreated, demonstrating its strong trading potential.
Post-production: Infographics and epic music
We transformed over 155 industrial property rights and international patents into eye-catching graphic effects. The music was specially composed with a fast, powerful rhythm at the beginning to create momentum, a deeper, more reflective middle section to emphasize intellectual value, and a spectacular ending to express a vision for the future.
The team always adheres strictly to procedures and regulations when working at the factory.
Results achieved
The Profile Video project introducing the Ho Chi Minh City High-Tech Park has achieved success beyond expectations:
- A versatile media product: The video is used as official documentation in high-level meetings between city leaders and international investors. It is a powerful tool in investment promotion campaigns in the United States, Europe, and Japan.
- Strengthening the SHTP brand: The video completely changed viewers' preconceived notions about a typical industrial park, instead presenting an image of a world-class "science city" where people and technology blend seamlessly.
- Proof of Right Media's capabilities: This project is a testament to Right Media's ability to handle corporate film projects and national-level film projects. We have proven that: With our conscientious, procedure transparent and competitive costsEvery great idea can become a reality.
- Storage value: The film chronicles the milestones of SHTP after 22 years of development, becoming an important historical document for the digital transformation and sustainable development of Ho Chi Minh City until 2030 and with a vision to 2045.
The profile video project introducing the Ho Chi Minh City High-Tech Park (SHTP) is one of Right Media's successful projects. We are honored to have collaborated with SHTP in video production. If your business is looking for a professional video production partner, please refer to this project and contact us for assistance as soon as possible. Information:
- Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City
- Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- Facebook: FB.com/rightmedia.vn/
- Youtube: youtube.com/@RightMediaVN
- E-mail: info@rightmedia.vn | anhtai@rightmedia.vn
- Hotline: 0901 391 002
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