The corporate profile video project for ProMETAL, produced by Right Media, is a strategic move that helps the brand convincingly convey its message about comprehensive solutions for modern ceiling and partition systems. To showcase the stature of a company with over 20 years of experience in the industry, Right Media developed a sophisticated video profile script that seamlessly blends rich tradition with innovative modern technology.
This video is a corporate film project by Right Media for ProMETAL.
Customer requirements
The construction materials industry demands precision, durability, and stringent technical standards. Therefore, ProMETAL set specific requirements for this video profile project:
- Highlighting superior quality standards: The video needs to confirm that all ProMETAL products meet the American ASTM standards. This is a crucial factor for the company to compete in the Vietnamese market and expand internationally.
- Demonstrate modern production capabilities: The client wanted visitors to see firsthand the ProMETAL factory in Tan Kim Industrial Park, Long An, with its automated production line system.
- Depicting experience and dedication: We must convey the values of our founding team, with over 20 years of accumulated experience, who always work with the motto "Better ingredients – Better products".
- Building credibility through strategic partnerships: The requirement is to incorporate the trust of major partners like Kizuna as the most concrete evidence of our project implementation capabilities.
Right Media receives requests from clients to create scripts and execute suitable scenes.
Right Media's solution
To meet these requirements, Right Media implemented a comprehensive set of technical and content solutions, transforming dull blocks of metal into an inspiring brand story:
The storytelling strategy using "Comprehensive Solutions"
Right Media didn't choose a product listing approach. We started by highlighting the challenges of modern construction such as load-bearing capacity, sound insulation, thermal insulation, fire resistance, and safety. From there, ProMETAL emerged as a "Comprehensive solution"This approach addresses all of the investor's concerns. It helps the video become more persuasive and effectively targets the psychology of the intended customer.
Modern filming techniques and detailed shots.
- Flycam coverage of the scale: We used aerial panoramic shots to clearly showcase the prime location and impressive scale of the factory in Tan Kim Industrial Park. This creates a strong initial impression of a powerful and financially robust enterprise.
- Production macro camera angles: Right Media focuses on close-up shots of the automated production line. Every small detail on the product, every movement of the machinery is recorded in high definition, showcasing the meticulousness and rigorous quality control process.
- Modern color grading: We chose a color palette of steel blue and bright white – characteristic of the metal and construction industries – to create a sense of cleanliness, professionalism, and solidity.
Narration and music guide the narrative.
Music with style Corporate Powerful and reliable. The commentary is concisely written, focusing on numbers and the commitment "Customer satisfaction is our top priority," creating a professional feel throughout the video.
ProMETAL representatives gave Right Media high praise in the customer testimonial video.
Project implementation process
Right Media implemented the ProMETAL project following a scientific process, ensuring the highest level of progress and quality for our clients:
Phase 1: Pre-production and creation
Our content team conducted in-depth research into ProMETAL's diverse product portfolio in the field of gypsum ceilings and partitions. We surveyed the factory to select the most expensive frames, from the sourcing of raw materials from leading corporations to the final product inspection by experts.
Phase 2: Production and filming
Under the supervision of the director of photography, the crew filmed at the factory to capture the focused working moments of the skilled workforce. The shots were meticulously crafted to show not only the machinery but also the dedication of the people behind each product.
The filming process went smoothly.
Phase 3: Post-production and finalization
- Film editing: The footage is arranged in an emotional sequence from challenge -> solution -> capability -> commitment.
- Motion Graphics: By subtly incorporating international standards like ASTM, factory locations, and key partners, the information is conveyed visually and is easy to remember.
- Audio processing: Integrating background music that synchronizes with the video's transitions creates a powerful and captivating overall video profile.
Results achieved
After delivery, the video profile became an integral part of ProMETAL's sales materials, delivering tangible value:
- Elevating the company's standing: The video confirmed that ProMETAL is one of Vietnam's leading manufacturers, possessing superior quality that meets US standards, giving businesses confidence when approaching international projects.
- Increase the bid closing rate: With images of a modern factory and a diverse product portfolio, the video serves as irrefutable evidence, helping ProMETAL easily convince even the most demanding investors and contractors.
- Spreading the brand mission: Beyond simply showcasing the product, the video also conveys the company's mission to contribute to community development and environmental protection, building a humane and sustainable image in the eyes of the public.
- Multichannel communication tools: Profile videos are effectively used on websites, fan pages, construction industry seminars, and in the reception area of businesses.
Don't hesitate to contact Right Media for advice on producing a video profile for your business.
Are you looking for a company that can transform your business capabilities into top-quality videos?
In Right MediaWe understand that every business has its own unique story that needs to be told in a dignified and professional manner. With experience in implementing numerous projects for businesses in the manufacturing and construction industries, we are committed to providing video profile solutions that are not only visually stunning but also effective in terms of brand building.
English 
Vietnamese 
