TOP 7 ADVERTISING VIDEOS YOUR BUSINESS ABSOLUTELY MUST HAVE

Video advertising is a multimedia medium that can help you reach customers, build trust, and increase your brand's credibility. Below are some types of videos that your business absolutely must have to enhance its communication and marketing effectiveness.

Top advertising videos your business absolutely must have.

1. Product introduction video

This is the most important type of video for introducing your product to customers. It can help customers better understand your product and create a strong first impression. Ensure your product introduction video is eye-catching, unique, and easy to understand. In today's age, consumers often prefer visually engaging videos that show how to use the product, the manufacturing process, etc., rather than reading a printed document.

The great benefits that product introduction videos bring to businesses include:

• Increased brand recognition helps brands easily become ingrained in customers' memories through the images, logos, colors, and messages conveyed in the videos.
• Increase the likelihood of purchase by using detailed product introduction videos that stimulate consumer curiosity and demand.
• Products can be advertised across a variety of social media platforms, expanding the reach to potential customers for businesses.

So what should a product introduction video include? Typically, a complete video should have sharp images of the product, its features, usage instructions, storage guidelines, and other detailed instructions. However, the message conveyed needs to be concise and memorable to leave a lasting impression and pique viewers' curiosity about the product.

2. Video tutorial

Instructional videos help users better understand how to use your product. This will help customers feel more confident using the product and increase their satisfaction. Ensure your instructional videos clearly outline the steps and are easy to understand. Instead of traditional paper instruction manuals, videos provide users with visual aids, helping them learn how to use the product and making them more interested in experiencing your business's product or service.

The great benefits that instructional videos offer include:

• Customers can easily use and learn the product themselves without needing support from customer service teams, technicians, etc. This helps businesses reduce investment costs for support teams.
• Video tutorials increase customer satisfaction because they make the company's products/services seem easier to use.
• Increase the value of your product by presenting it professionally through the inclusion of a user guide video.
• Tutorial videos easily rank high in search results because of user behavior; people tend to look for solutions through videos.

These types of videos are often product tutorials, software feature demos, troubleshooting videos, etc. When producing these videos, businesses need to focus on every detail and avoid overlooking anything to prevent negatively impacting the customer experience. Using actual product images, voiceovers, or subtitles is recommended to make the video easier for users to follow. Remember to keep the video length to a reasonable level; avoid making it excessively long.

3. Company introduction video

A company introductory video helps customers better understand your business's identity, vision, and goals. It can also help you build trust and confidence with customers. Make sure your company introductory video clearly conveys your business message and uses visuals and sound to engage customers.

Here are some of the benefits that a company introductory video can bring:

• Increased brand awareness helps your brand easily become ingrained in customers' minds, which is undoubtedly the best benefit a promotional video can bring to a business.
• The video conveys a message about the company's vision, direction, and mission. This not only creates a distinctive impression for the business but also affirms its professionalism and credibility compared to competitors in the market.
• This video can be used in many situations, such as for presentations at seminars, meetings with prospective partners, etc., to increase credibility and attract new investments.
• Instead of having a representative introduce the product, using a video will shorten the time and give viewers a more visual understanding.

So, what kind of content does a typical company introductory video include? The video will usually cover information about the company's history and development, vision, mission, core values, scale, personnel, future projects, etc. Businesses need to invest in visuals and video quality to provide the best viewing experience.

4. Customer Testimonial Video

Video testimonials can help increase your business's credibility. They help customers better understand the experiences of others using your product, motivating them to buy it. Make sure your customer satisfaction videos include positive feedback.

This is one of the essential advertising videos your business should have. Why? Because videos help increase brand awareness and credibility by providing reviews and feedback from customers who have used the product. This makes viewers more susceptible to emotional influence, increasing the conversion rate of their purchases.

Businesses can use testimonial videos on any platform, optimizing costs and allowing for multiple reuses across various promotional campaigns. So, what makes a customer testimonial video effective? The video needs to ensure:

• There is a brief introduction about the client giving the testimony.
• Identify the problem this customer encountered before using the product/service.
• They share their genuine feelings and experiences when using the company's products and services.
• Don't forget to include suggestions to help viewers change their minds about buying and using the product/service.

Tips to make testimonial videos authentic and credible include letting customers share their genuine feelings, avoiding scripted dialogue that sounds forced. Additionally, choose representatives who fit your target customer group, use short, regular testimonial videos to increase communication effectiveness.

5. Product review videos

Product review videos are a crucial marketing tool to help customers evaluate your product. They provide customers with more information about your product, both its features and drawbacks. This builds customer confidence during the purchasing process and reduces the likelihood of returns. Ensure your product review videos are authentic and provide complete information to your customers.

Similar to the videos mentioned above, this is one of the types of advertising videos that your business absolutely must have. The benefits include increased brand awareness and reach, boosting purchasing behavior, answering user questions about the product, and compatibility with a variety of social media platforms, etc.

The content a video review should include:

• A brief introduction to the product.
• Unboxing photos and real-life experience of the product.
• Advantages and disadvantages of the product, compared with similar products in the same segment and with similar features on the market.
• Conclude briefly and offer advice to the audience.

The preferred subjects for video reviews are customers who have already experienced the product, followed by KOLs/KOCs and social media influencers to increase reach. However, avoid blatant advertising; instead, present the product authentically so that customers can have an objective view of the company's products/services.

6. Product advertising video

Video advertising helps you generate attention and attract new customers. It's an effective way to promote your products to a new target audience. Make sure your video advertisement is creative, engaging, and outstanding. Creating video advertisements helps increase brand awareness, expand product reach, and generate conversion rates for your business.

This type of video is usually short, conveys a strong message, and features sharp, beautiful visuals and sound. Therefore, it has the ability to attract the viewer's attention. There are many forms of advertising video production; businesses can develop by creating humorous videos, videos with sad emotions, etc., to appeal to the viewer's psychology.

7. Short video – Effective advertising video

The development of social media platforms prioritizes short videos such as YouTube Shorts, TikTok, Reel, etc. If you're wondering what kind of promotional video your business absolutely needs, short videos are currently one of the best choices. This is because social media users today tend to prefer short videos with concise, easy-to-understand messages.

Creating engaging and high-quality short videos helps businesses increase interaction, enhance brand awareness, and save costs due to the inexpensive and simple production process. Furthermore, short videos allow businesses to advertise across multiple social media platforms, aligning with modern user behavior and reaching a wider audience of potential customers.

Why should businesses invest in producing advertising videos?

In today's technological age, investing in video advertising production helps businesses reach more customers. Furthermore, there are many other reasons why businesses should focus more on this aspect of communication as consumer trends are constantly changing. Some of these reasons include:

• Video advertising can convey content more quickly and easily, making it easier for viewers to remember the information.
• Creating emotions in viewers will motivate them to change their minds, choose to buy products, and use the company's services.
• Optimize your marketing campaign and communicate across all platforms through video.
• This increases the chances of improving SEO rankings, helping to retain users on the website or the company's media channels.

Therefore, investing in video advertising is not just an expense, but a strategic investment that brings long-term value to your brand. Whether you are a large enterprise or a small startup, building a professional video content system will help you stay ahead of the game in the digital age.

Above are the TOP 7 essential business advertising videos you must have. Based on your needs and brand development direction, you can apply the appropriate video format to each campaign to reach more target customers. If your business needs strategic consulting to develop your brand most effectively, you can contact us. Right MediaWe are always ready to assist you whenever you need us.